1. LinkedIn for establishing thought leadership and direct engagement with administrators.

2. Twitter/X and Threads for participating in timely industry discussions.

3. YouTube for showcasing product demonstrations and in-depth case studies.

1. Instagram for sharing visual content and building a strong community.

2. TikTok for creating relatable, short-form educational content.

3. Facebook for engaging with teaching communities and sharing updates.

4. Pinterest for promoting shareable resources and classroom activities and lesson plans.

5. YouTube for instructional videos that offer in-depth product insights.

1. LinkedIn, Twitter/X & Threads for reaching educational leaders and fostering B2B engagement.

2. Instagram, TikTok, and Facebook for connecting with teachers and driving community interaction.

3. YouTube for versatile content that serves both professional and teacher-focused audiences.

Elevate your EdTech brand's social media presence with tailored strategies that drive reach, relationships, and revenue. Reach out today to explore how we can collaborate.

We offer management packages based on your specific needs and budget.

That means we’ll look together and help you prioritize social media channels that align best with your goals.

We then match that to your budget to determine the best package for you.

Our management packages typically range from $3,500-$12,500 per month depending on the amount of channels managed, how many posts you want, and the level of custom creative you need. Note: When you start with us, we charge a one-time audit, strategy, and setup fee.

It depends (sorry for the lawyerly answer!), but it’s true.

We typically start by managing 2-3 channels for clients. As their goals and traction grow, we might add more channels—or sometimes even switch things up (looking at you, Twitter/X!). 😊

But hey, if you just need help with one channel, we’re here for that too!

Whoa there, slow down! Organic social media is a marathon, not a sprint. Building awareness and trust with educators and education administrators takes time and consistency.

In the first six months, we’ll focus on reach (impressions) and engagement goals. As your accounts grow more active, we’ll set our sights on driving referral traffic and generating leads.

Here’s what our clients typically see after six months:

• Instagram: +3,958% in impressions, +6,987% in engagement, and +266% in post frequency

• Facebook: +62% in impressions, +458% in engagement, and +5,035% in post frequency

• LinkedIn: +34% in impressions, +190% in engagement, and +387% in post frequency

With a bit of patience, those results will follow! — we promise.

We’ll be real with you—no, organic social media isn’t built for immediate leads. Building reach and engagement takes time. But when you prioritize delivering real value instead of chasing quick wins, you’ll eventually hit a tipping point where leads start flowing in naturally.

If short-term lead generation is your priority, consider investing in PPC for social media and search. Just a heads up: expect to budget at least $5,000 for media spend, plus agency fees of 20-25% for media management.

Great question! When you work with us, you’re partnering with real people, not just names on an org chart. We may be a small team, but that means you get direct access to us every step of the way. The team you meet is the team you work with. You’ll have an experienced, dedicated account manager with over 10 years in EdTech, plus our CEO, Elana Leoni, as a thought partner to help you reach your goals.

If you’re having to make the case for social media, it likely means your organization doesn’t fully grasp its potential impact.

Download this infographic to help educate your team and spark conversations around which goals matter most.

When done right, social media can fundamentally transform your entire business—and we’re not just saying that; we’ve seen it happen!