Level Up Your Education Brand on LinkedIn

A self-paced course built for busy education leaders, marketers, and EdTech entrepreneurs who want real results for their LinkedIn Company Page, without overwhelm.

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Regular Pricing: $495 | Get clarity, confidence, and a system you can stick to.

✔️ Backed by our Clarity + Results Guarantee

 

“Top-notch work from a top-notch team.”
“Incredible opportunity for fellow EdTech and education companies. Elana and her amazing team do top-notch work, and this course is full of gems!”
— Adam Bellow, CEO, Breakout EDU

What if you could turn LinkedIn into your education brand’s most effective growth tool?

More and more school and district leaders are using LinkedIn to learn, connect, and research potential partners. It’s becoming a key platform for education brands selling to schools—but most still aren’t using it strategically.

You might already be posting, or thinking about it, but keeping up with best practices, creating content, and staying engaged on top of everything else? It’s a lot.

And here’s the thing…very few education brands get LinkedIn right. Posting without a clear strategy, recycling outdated content, or going weeks without showing up leads to pages that sit inactive or get minimal engagement. Without best practices in place, even the most well-meaning efforts fall flat. That’s exactly why showing up with strategy and consistency gives you a major advantage.

In fact, 72% of buyers use LinkedIn to research vendors and your Company Page is often their first impression.

This course was built for YOU. We see you. The education leader, marketer, or EdTech entrepreneur who wants to show up with purpose and consistency, actually enjoy the process, and feel confident that the time you’re spending on LinkedIn is worth it.

“This can be your go-to handbook to crush LinkedIn.”
“I can’t say enough about the professionalism and savvy that Elana Leoni and her team embrace in all their endeavors. And now there’s an online course! Highly recommend and hope to hear how your end game is impacted by this.”
— Cate Tolnai, EdTech Consultant & Coach & Author

Inside Level Up Your Education Brand on LinkedIn, you’ll learn a clear, proven system to:

📈 Grow your Company Page’s visibility and reach

🎯 Connect with the right people from school and district decision-makers to mission-aligned partners

🤝 Attract qualified leads, clients, and supporters who align with your values and goals

🧠 Build trust and credibility by showing up consistently as a mission-driven thought leader

All in less than five hours a week.

No guesswork. No overwhelm. Just a smarter, more strategic way to grow your presence on the platform your audience is already paying attention to.

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“Tailored, actionable, and actually fun.”
“If you're an education leader or entrepreneur looking to build a stronger LinkedIn presence without the overwhelm, Elana Leoni's course is a smart investment.”
— Lisa Dean, CEO, EdTech Startups

 

A Simple 3-Step Process Built for Busy Education Brands

We know you don’t have hours to waste figuring it out. That’s why this course walks you through a proven, repeatable process, with templates, tools, and time-saving tips to keep it simple and sustainable:

 

Audit

Understand where you're starting, what’s working, and what’s holding you back.
You’ll assess your Company Page, clarify your voice, and pinpoint the right areas to focus your time.

 
6 colorful squares

 Content Strategy

Plan what to post, when to post it, and why it matters without starting from scratch every week.
You’ll build a sustainable cadence using templates, post types that drive engagement, and AI-powered tips.

 
two emojis with chat bubbles, laughing

Engagement Strategy

Grow your reach and relationships in less than five hours a week.
You’ll learn how to activate your team, create meaningful interactions, and amplify your presence with intention.

 

  • Here’s a look at what you’ll recieve:

    Intro to LinkedIn for Education Brands

    • LinkedIn’s Unique Role in Education & EdTech

    • Finding Success on LinkedIn

    • Your Mission & Value Proposition on LinkedIn

    Step 1: Audit Your LinkedIn

    • A Quick Audit for Maximum Impact

    • Basic Profile Metrics

    • Know Your Audience

    • Define Your Voice and Tone

    • Using AI to Define and Refine Your Voice and Tone

    • Investigate Top-Performing Posts

    • Seven Things to Include in Your Audit if You Have More Time

    Step 2: Establish Your Content Strategy

    • Company Pages’ Role in the Scroll/Ecosystem

    • Cadence and Best Practices

    • Content Pillars: What to Post and Why

    • Post Types: What They Are & How to Use Them

    • Balancing Your Post Types

    • Writing Captions That Engage

    • Using AI to Make Post Creation More Efficient

    Step 3: Implement Your Engagement Strategy

    • Why Engagement Matters

    • Amplifying Reach with Employee Engagement

    • Brand Engagement Routine

    Final thoughts

    • How to Succeed in Only 5 Hours a Week

    • Tools and Resources

 
 

What Our Learners Say

Testimonials

“We’re getting better impressions than we’ve ever seen—and it’s only been two weeks into our new marketing efforts. Engagement is up too, hitting 80% on one of our latest posts. We’ve never seen results like this before.”

Rich Dixon
Creative Services Manager, Clarity Innovations

“LCG was a game-changer for our social media strategy. With limited internal resources, we needed a team that could not only execute but also strategize, create, and adapt—and that’s exactly what they did.”

Melissa Cheramie
Springboard Collaborative

"My time with the LCG team was hugely informative and empowering. I’m so excited to use all the resources and tools they’ve provided to craft an actionable social media strategy that fits our organization’s objectives, our audience needs, and our capacity.”

Max Bronson
Social Media Manager, WestEd

“Before, we spent a lot of time doing tasks that were not getting us anywhere. Now, I know how to spend time on the right things—and how to know what’s actually working.”

Laura Thomas
Director, Experienced Educators Program, Antioch University New England

Ready to Grow Your Reach and Relationships on LinkedIn?

You don’t need to figure it out alone. This course gives you the system, tools, and support to start seeing real results in less than five hours a week.

Get it now for $449. Includes everything you need to build a presence you’re proud of, without burning out or blending in.

 
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“This course makes it so easy to finally prioritize LinkedIn.”
“The activities are really useful, especially because they connect directly to our day-to-day work. The pacing is also great. It’s not a drag, and I’ve been able to fit it into my schedule as a 1-hour focus block each day. I’m really happy with the course so far and excited to see how it transforms our LinkedIn presence!”
— Shu Hwa Liu, Marketing and Publications Assistant

Our Guarantee: Built for Clarity and Results

We’re confident this course will help you show up on LinkedIn with purpose and start seeing real engagement, reach, and relationships.

If you complete the course and submit all of the assignments but still feel unclear on what’s working or how to move forward, we’ll schedule a free 1:1 strategy session to help you apply the system to your specific goals.

We’re here to make sure you walk away with confidence and clarity and the support you need to take the next step.

FAQ: You Might Be Wondering…

  • The course is entirely self-paced and designed to be completed in under 10 hours total. Each module is broken into short, focused lessons you can tackle on your own time—no fluff, just focused guidance.

  • Not at all. Whether you’re new to LinkedIn or have been lurking for years, this course walks you step-by-step, from auditing your Company Page to posting and engaging with confidence.

  • Education marketers, entrepreneurs, and consultants who want to grow their LinkedIn Company Page with a clear, time-saving strategy. It's also a great fit for educators looking to upskill into marketing roles or build visibility for a side hustle or passion project.

  • This course is focused specifically on LinkedIn Company Pages but many of the content and engagement strategies can also help you improve your personal presence if you’re managing both.

  • Yes. You’ll receive a certificate of completion powered by Accredible, which you can share on LinkedIn, your resume, or with your team.

  • Absolutely. This course will help you build real-world marketing skills and confidence using a platform that hiring teams and decision-makers pay attention to.

  • This course is licensed for personal use or internal team use only. If you're part of an organization, your team can apply the strategies together but use across multiple brands, clients, or workshops isn't permitted without permission. If you're a consultant or interested in licensing it more broadly, reach out at hello@leoniconsultinggroup.com to explore options.

  • Yes. You’ll get a practical, sustainable, less than 5-hour-per-week plan that covers content planning, posting, and engagement. You’ll also get time-saving tools and tips to help you move faster and smarter.

  • Unlike other platforms, LinkedIn is built for professional connection; your audience wants to hear about your brand’s mission, your work, and your insights. This course shows you how to show up with clarity, consistency, and content that resonates.

  • We want you to feel confident and supported throughout this course. That’s why we spent so much time designing it to be clear, actionable, and genuinely useful. If you complete the course and submit all of the assignments but still feel stuck or unsure, we’ll schedule a free 1:1 strategy session to help you apply what you’ve learned.

    Our goal is simple: make sure you walk away with clarity and momentum.

  • You’ll get a complete toolkit, including templates, a plug-and-play content calendar, audit forms, and examples — all designed to help you take action right away.

  • Yes! If you're managing pages for multiple brands, districts, or clients, you can apply the strategy across all of them.

  • You’ll get 12 months of access, including any future updates, so you can revisit lessons or tools whenever you need a refresh.

  • Yes! You can go through the course on your schedule, whether that’s in one sitting or over a few weeks.