LinkedIn is the best platform to reach and engage K–12 decision-makers.
If your EdTech company or education organization wants to connect with K–12 administrators, school and district leaders, and education influencers in the purchasing process, LinkedIn is THE platform to invest in. As the EdTech sales landscape continues shifting toward business-to-business (B2B) and business-to-government (B2G) models, LinkedIn offers one of the most effective ways to:
Build trust with your audience
Nurture relationships
Share thought leadership
And ultimately, generate leads and sales
If you're looking for a more intentional way to show up on LinkedIn, our self-paced course, Level Up Your Education Brand on LinkedIn — in Less Than 5 Hours a Week, can help; it’s built for busy EdTech teams who want to connect with the right people without burning out or spending hours online.
LinkedIn is growing and so is your audience
Launched in 2003 and acquired by Microsoft in 2016, LinkedIn has evolved into the world’s largest professional network and it’s not slowing down.
16% increase in ad volume from 2024 to 2025 (LinkedIn still shows far fewer ads than Facebook or Instagram)
This kind of growth is rare among social platforms. While other networks rise and fall, LinkedIn continues to build momentum over time, and more education leaders are joining every month.
The course walks you through how to build a consistent presence, and we’ve designed it to be realistic, sustainable, and focused on what actually moves the needle.
Reach: LinkedIn outperforms most platforms
Organic reach is declining across social media, but LinkedIn still gives you more visibility than most other channels, especially if you understand the algorithm.
Brand pages see 1–5% organic reach, with pages under 5,000 followers seeing the highest engagement, up to 6.1%
Individual profiles can hit 10–20% or more, especially with high-quality engagement
Average post reach: 8.63 impressions per 100 followers for brand pages
Quick comparison: Facebook brand pages often struggle to reach even 1% of their audience. On TikTok and Instagram, B2B and B2G messages can get lost in a sea of entertainment content.
With the increased reach and engagement of individual accounts, we love seeing EdTech brands activate both sides of the equation. That’s why we encourage EdTech marketers to pair their brand page with active employee profiles. Whether you’re a one-person marketing team or managing multiple accounts, the course breaks down simple, low pressure strategies to help your team show up effectively.
Engagement: LinkedIn users are paying attention
While reach is important, engagement is where relationships begin. On LinkedIn, those relationships can lead to meaningful conversations, referrals, leads, and eventually, sales.
14.78% engagement rate for accounts under 2,000 followers. For comparison, Facebook’s engagement rate is just 0.063% according to Socialinsider, and Instagram’s is around 0.67%.
Accounts with 2,000–50,000 followers are averaging 156.78 clicks per post (the highest across any platform)
LinkedIn leads all social platforms in clicks per post (23.54 clicks for accounts under 2K followers)
And here's the key: LinkedIn content lives longer. Posts often generate engagement for days or weeks, not hours. By comparison, Facebook posts typically fade within 2–5 hours, Instagram within 24–48 hours, and tweets/X posts within 15–20 minutes depending on follower activity and algorithm exposure.
Your target audience is already on LinkedIn and easy to find
In the last five years, more educators and administrators have joined LinkedIn than ever before. And unlike other platforms, LinkedIn makes it easy to:
Search by job title, district, experience level, and more
See who’s actively posting and engaging
Understand career history, credentials, and network connections
School and district leaders often treat their LinkedIn presence as an extension of their professional identity. Their accounts are updated, active, and often tied to personal emails, giving you more ways to reach them.
And when a superintendent or director switches districts (which happens often), you still stay connected.
Superintendent turnover is at crisis levels. In the past five years, more than 40% of districts have had at least one superintendent departure—and in some regions, more than half of all superintendents leave their role within three years. With long EdTech sales cycles often spanning 12–24 months, a leadership change can delay or even derail your progress. That makes LinkedIn one of the most effective ways to stay connected to key decision-makers as they move between roles.
Educators are building a community on LinkedIn
For years, LinkedIn was seen as "too corporate" for most educators. But in the last five or so years—especially since the instability of Twitter/X—more educators have migrated to LinkedIn as a professional home. Many were looking for a place to connect with their PLN (professional learning network), and when Twitter lost its footing, the shift began.
By mid-2023, after Elon Musk's acquisition and rebranding of Twitter as X, we started to see the eXodus (pun intended) in full force. Educators wanted a space that was safe, professional, and felt aligned to how they learn, collaborate, and share, and LinkedIn stepped into that role.
The tone is professional, thoughtful, and collaborative
School and district leaders are increasingly visible in the feed
Educators are engaging, sharing, and learning from one another again
We’re seeing more educators actively updating their profiles, clearly identifying their roles and affiliations, and engaging with content from both peers and vendors
In many ways, the LinkedIn feed today reminds us of the best days of 2009-era Twitter chats, which were collaborative, joyful, and packed with innovative ideas
Superintendents and administrators are increasingly expected to serve as their district's chief storytellers, using platforms like LinkedIn to communicate progress, celebrate wins, and build trust with stakeholders.
And with LinkedIn profiles tied to personal emails, you can stay connected even after someone changes jobs, especially through tools like newsletters that reach both LinkedIn inboxes and personal email addresses by default.
If your network is curated well (like many of us at LCG), your feed is likely filled with joyful, thoughtful, generous sharing by leaders and educators who care deeply.
Not seeing the kind of content or connections that matter to your work? The course includes a step-by-step approach to curating your feed so it becomes a source of ideas, insight, and real connection.
Social selling and B2B marketing: LinkedIn outperforms every platform
If you’re still wondering whether LinkedIn actually drives results, here’s what the data says:
67% of B2B marketing budgets increased in 2024—with LinkedIn as a top priority
84% of B2B buyers use social media when making purchasing decisions
If you’re navigating long sales cycles or trying to build trust with decision-makers, this course gives you a structure that supports both. You’ll learn how to share content that helps, not just sells.
LinkedIn supports recruiting, employee storytelling, and celebration
LinkedIn isn’t just a place to connect with customers. It’s where you celebrate your team, spotlight your people, and build a culture rooted in appreciation and authenticity. It is the best platform to:
Post jobs and attract the right candidates.
Recognize employee anniversaries or achievements.
Invite your network to celebrate alongside your team.
We love it when brands we partner with use LinkedIn to spotlight the people behind the company. Ask your team to provide quotes, tips, advice, recommendations, or even a hard lesson learned. By sourcing these helpful things, you not only humanize your brand and invite others into your story, but you also get your team involved and create a more employee-centered culture.
The ROI is real. LinkedIn reports that companies with a strong employer brand on the platform see a 50% lower cost per hire and are 28% more likely to retain employees. When you consistently uplift your team on LinkedIn, it helps with recruiting, retention, and overall brand trust.
It’s also the perfect place to share behind-the-scenes moments, celebrate progress, and own your evolution. Mistakes, pivots, celebrations, reflections—this is where you can show who you are, not just what you do.
LinkedIn is Built for EdTech Storytelling
No other platform gives education brands what LinkedIn does. It’s where you can build relationships with decision-makers, grow your brand presence, connect your team to your audience, and show up as your full, authentic self. When used well, LinkedIn becomes your home base for thought leadership, a hub for celebrating milestones, and a space to share real stories—successes and failures alike.
People come to LinkedIn expecting value. And in return, they often engage more deeply, remember what you stand for, and come back for more. This is where you build credibility, drive connection, and turn trust into action.
If you’ve struggled to turn LinkedIn into something useful for your brand, our course is full of real examples, time-saving templates, and a framework built for the education space.
LinkedIn Isn’t Just a Platform. It’s a Strategic Advantage.
If you’re in education and you’re not investing in LinkedIn, you’re leaving influence, opportunity, and long-term relationships on the table.
This isn’t just about showing up. It’s about showing up where education leaders already are, where they’re researching products, sharing wins, and learning from peers.
LinkedIn offers a rare combination of trust, reach, and relevance:
It’s the most powerful B2B platform for content, connection, and lead generation.
It fosters authentic engagement between brands, educators, and decision-makers.
It helps you build brand equity and humanize your team in one scroll.
It keeps you connected to key leaders, even as they move across roles, districts, or sectors.
At a time when budgets are tight, attention is scattered, and education leaders are more discerning than ever, showing up consistently on LinkedIn isn’t just smart. It’s strategic.
Whether you're nurturing a long sales cycle, amplifying your story, or celebrating the people behind your product, LinkedIn gives you the tools to do it with clarity and credibility.
If LinkedIn is part of your strategy—or you think it should be—this course will meet you where you are. It’s built to help education teams use LinkedIn more meaningfully and with less guesswork.
