This is the authentic, personalized approach to email that really works: how to reach school leaders without being salesy, why consistency beats volume, and how email and LinkedIn work together as one integrated system.
A two-person team turned a small newsletter into a community of 20,000 educators with one simple content system: Capture, Repurpose, Amplify. Here is how it works for teams of any size.
Q2 2025 is a pivotal time in the K-12 buying cycle as schools finalize purchasing decisions. Get insights, strategies, and a full list of education holidays and conferences.
Discover how to make the most of Q1 in the K-12 buying cycle with key trends, upcoming holidays, and events to guide your EdTech campaigns. From email outreach to social media, this guide is packed with tips to help you connect with educators and administrators.
Q4 is a busy time in education, filled with events, holidays, and the push toward winter break. Find out how to tailor your EdTech marketing strategies to keep things light and engaging, with practical ideas for October through December.
We break down the survey results of K-12 district and school leaders conducted by the EdWeek Research Center in November and December of 2023, which revealed optimal email send times and the types of emails that get read—and ignored.
This post highlights key education events and conferences in the second quarter of 2024 (April-June) with insights into the K-12 buying cycle and audience-specific content ideas.
Our CEO Elana Leoni was recently asked to provide insight on a recent EdWeek Market Brief survey about how K-12 education leaders use social media. Given the complexity of the K-12 ecosystem and the ever-changing world of social media, we've provided some additional explanations and thoughts to complement this data.
This post highlights key education events and conferences in the first quarter of 2024 (January - March) with insights into the K-12 buying cycle and audience-specific content ideas.
We’ve listed the essential K-12 education holidays, events, and conferences in October, November, and December that EdTech marketers can incorporate throughout the fourth quarter.