After decades of building EdTech communities, the one thing we keep coming back to: a community only truly exists when the members say it does.
Our team has been building EdTech communities for decades. They only truly exist when this happens.
Most Popular Resources of 2021
We’re incredibly proud of the resources we provided to our audience this year. Beyond providing consistent value, creating content allowed us to think even more deeply about the strategies and tactics we use every day for our clients. This resulted in highly-researched pieces of things we find interesting or are curious about in community building, content marketing, and social media marketing. As the year comes to a close, we’d like to share some of our most popular content of the year. Scroll down to the bottom to uncover our most popular piece of content of 2021.
The Four Stages of the Community Life Cycle
This blog post covers our model of the online community life cycle and how you can use it to take the right actions at the right time for your community. At LCG, we teach organizations about community by referencing four main stages in the community life cycle. Each stage is separated from the next by growth, activity, and sense of community.
What’s Your Community’s Purpose? Find it Using the SPACES Model
We’ve said it before, and it is worth repeating. Communities exist for one primary purpose, to improve the lives of their members. The connections made in a community are the most valuable part for members. These connections are frequently worth even more than the product or service you provide.
So You Think You're Building A Community... But Are You Really?
Brands come to us regularly asking for help creating a community because they’ve heard they might be able to increase their audience and drive more traffic to their site. While increased reach, engagement, and traffic may be byproducts, community building has exactly one realistic business objective: to increase loyalty. That’s it.