Do you know which metrics you should be paying attention to on LinkedIn or even what types of data are available there? This post will not only walk you through what’s available to track, but more importantly, it’ll show you data you should be prioritizing and insights you can derive from those data.
Do you know how to measure your performance on Twitter? Are certain metrics more important than others to you? How do you even know what all of the data mean? If you have any of these questions, you’ve come to the right place. In this post, we’ll tell you which Twitter metrics matter the most, how to derive insights from tracking the right data, and how to use those data to optimize your Twitter programming strategy.
Do you ask yourself, “what metrics should I track on Facebook to help my audience grow?" We reveal which stats you should track but more importantly, we'll show you how to transform these data into actionable insights that'll improve what you post and ultimately increase your reach, engagement, and even revenue from Facebook.
Every year, we’re excited to get and take time to digest CMX’s annual Community Industry Report. This year’s report is 50 pages long, and we don’t say this with many reports but this report is worth going through in its entirety. But we also know how busy you all are. So we’ve highlighted the most important things to take away below, listed in chronological order of the report.
Regardless of the email service provider (ESP) that you use, there are certain categories of stats that you should keep top of mind. Every ESP provides different metrics, so you may not have access to all of the stats we mention. That’s OK. Just track what you can.
We’re excited to announce our first version of an online bootcamp, which is a self-paced email course that’ll walk you through the metrics that matter for each communication channel that your brand is on. We’ll specifically dive into email, Facebook, Twitter, Instagram, TikTok, LinkedIn, Pinterest, and YouTube. At the end of this eight-part series, you’ll have enough information to ensure that your annual goals include the metrics that matter most to your brand.
I say this time and time again: a social media strategy is not a strategy at all if it hasn’t been refreshed within the past three months (or when your brand or a social media platform has made a major strategic shift). Think about how fast things change on social media. So, to get the most return on your social media investment, make sure that you’re not continuing to follow an outdated strategy that doesn't meet your brand or audience needs.
