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These free guides, infographics, and checklists can help you plan marketing campaigns, optimize your social media profiles, and up your social media game.
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The 2027 EdTech Marketer’s Planner
Social Media ROI: Key Metrics at Each Stage of the Marketing Funnel
Are you tired of justifying the time and resources you spend on organic social media? We get it. Social media managers often face the challenge of proving the ROI of their organic efforts. This guide is designed to help you make a strong case for maintaining or even increasing your investment in organic social media.
Every time you post on LinkedIn, comment on a thread, or show up in someone's search results, they end up on your profile. Then trust shapes every interaction, your profile is your first chance at a great impression. This free resource walks you through every section of your LinkedIn profile, with specific guidance on what to update, what to write, and what to leave behind.
The EdTech Conference Planning Social Media Checklist
Download this FREE checklist to help you create timely and valuable campaign plans and content for educators, parents, and education administrators.
The Many Duties of a Social Media Manager
Download this infographic to learn all of the many roles a social media manager plays in strategy, programming, engagement/community building, data analysis, and more.
Gift Guide for Educators
Looking for the perfect gift for educators? Our team has spent decades listening to educators, and we’d like to share some of our wisdom with you. Included in this guide are gift ideas for every budget, non-monetary gift ideas, things to consider when giving gifts, and logistics and planning resources.
The Content Repurposing Playbook
Use our content repurposing playbook to put a repeatable system in place instead of a blank page every Monday. It covers the best practices for turning a single source asset into every content format that follows it, with the specific standards our team uses at LCG for blog posts, LinkedIn posts and carousels, newsletters, short-form video, and email.
How Often Should I Post on Each Social Media Channel?
Wondering how often you should be posting on each social media channel? We created this infographic to show you the minimum, ideal, and maximum posting frequency to aim for on each channel.
The Complete List of Social Media Post Types
Are you stuck in a rut and only post a couple of different types of posts to your social media channels? This infographic reveals every single type of post you can create for LinkedIn, Twitter, Facebook, Instagram, TikTok, YouTube, and Pinterest.