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These free guides, infographics, and checklists can help you plan marketing campaigns, optimize your social media profiles, and up your social media game.
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The 2026 EdTech Marketer’s Planner
Social Media ROI: Key Metrics at Each Stage of the Marketing Funnel
Are you tired of justifying the time and resources you spend on organic social media? We get it. Social media managers often face the challenge of proving the ROI of their organic efforts. Our latest infographic, Social Media ROI: Key Metrics at Each Stage of the Marketing Funnel, is designed to help you make a strong case for maintaining or even increasing your investment in organic social media.
Gift Guide for Educators
Looking for the perfect gift for educators? Our team has spent decades listening to educators, and we’d like to share some of our wisdom with you. Included in this guide are gift ideas for every budget, non-monetary gift ideas, things to consider when giving gifts, and logistics and planning resources.
The EdTech Conference Planning Social Media Checklist
Download this FREE checklist to help you create timely and valuable campaign plans and content for educators, parents, and education administrators.
The Complete List of Social Media Post Types
Are you stuck in a rut and only post a couple of different types of posts to your social media channels? This infographic reveals every single type of post you can create for LinkedIn, Twitter, Facebook, Instagram, TikTok, YouTube, and Pinterest.
How Often Should I Post on Each Social Media Channel?
Wondering how often you should be posting on each social media channel? We created this infographic to show you the minimum, ideal, and maximum posting frequency to aim for on each channel.
Ultimate Social Media Optimization Checklist
Now is always the perfect time to declutter your social channels. Get tips for how to refresh your strategy, organize resources, dive into analytics, update your branding, and more.
The Many Duties of a Social Media Manager
Download this infographic to learn all of the many roles a social media manager plays in strategy, programming, engagement/community building, data analysis, and more.