Smita Kolhatkar, Assistant Head for Innovation, Responsible AI and EdTech at Gideon Hausner Jewish Day School, on her exact vendor deal-breakers.

Karen Borchert, CEO of Alpaca, explains why her very first hire was a marketing leader, not an engineer, and how that early bet on listening and value helped a small team build a trusted EdTech brand in just four years.

Field notes on the no-screens legislative movement, what smart EdTech marketing looks like in a non-buying season, and why LinkedIn carousels are one of the most underused opportunities heading into back to school.

Nancy Livingston, CEO of the National Summer School Initiative (NSSI), shares what really drives K-12 purchasing decisions from a leader who's been on both sides: district leadership and EdTech sales.

Email strategist Liz Wilcox shares how education brands can simplify their email strategy, build real trust through consistency, and stop overcomplicating the one channel they truly own.

Matt Miller joins to unpack the AI conversation in education, from the “no screens” debate to what EdTech and teacher appreciation are still getting wrong.

Field notes on shifting sentiment around technology, how AI is changing content visibility and credibility, and what education marketers should focus on right now as the K–12 buying cycle moves toward close.

Chris Lehmann explains how school leaders evaluate EdTech, what builds trust over time, and why most outreach fails, including a grounded look at how AI is showing up in real classrooms.

Field notes for education and EdTech marketers on AI visibility, LinkedIn authority, email deliverability myths, and what the Q2 school calendar signals for the buying cycle.

Shelby Jones shares how to reduce friction, handle ghosting and budget pushback, and align marketing and sales around what actually builds trust inside schools today.