What happens when attention dips before the holiday break, buying cycles heat up for 2025–26 budgets, and your channels keep changing the rules at the same time? You get November, a short, high-leverage month that rewards focus and relationship building.
In this episode, Elana gets tactical. She maps the November mindset for educators, lays out timely moments you can use without feeling gimmicky, and gives specific, platform-by-platform plays you can run this week. She closes with two sharp prompts from LinkedIn that will force you to rethink how you invest in your network and your schedule.
What You’ll Learn
How to show up with real gratitude that uplifts educators, customers, advocates, and your team
Why November demands high-utility content and PD that lightens the classroom load
Timely November moments to use well, World Kindness Day, NaNoWriMo, Thanksgiving, and post-holiday retail windows
Exactly what to prioritize on Instagram, heavy Reels, created and scheduled in app
What is actually working on LinkedIn, carousel storytelling, micro frameworks, short visual lessons, plus a reach boost tied to new commenters
A simple Facebook format that still drives group and page engagement
How to keep your brand visible while leaders research vendors and set budgets for 2025–26
Two mindset checks to strengthen your network and your calendar discipline
Why It Matters
November is short. Educators are stretched, attention is scattered, and decision makers are researching solutions for next year. If you are not visible with helpful, human content, you will miss renewals, lose ground in budget conversations, and limp into December chasing numbers. Precision now protects Q1.
Channel Plays You Can Run This Week
Treat Reels as your default, aim for 60 percent or more of programming.
Build in app. Use native stickers, polls, and audio. You can still schedule in app.
Shift from volume to interactive storytelling. Quality beats cadence.
Reach is down for many accounts. Consistency and human voice still win.
Posts that get a comment from someone who has not engaged with you in 30 days see a large average reach lift. Prompt new voices. Tag relevant people.
Lean on carousels, upload a PDF, first slide must hook. Use micro frameworks and short visual lessons that stop the scroll.
Aim content at buyers and leaders, not classroom tactics for teachers.
Use text-on-background posts from the composer for bold, scannable check-ins, quick questions, timely announcements, and weekly pulses. They still work, especially in groups.
Resources Mentioned in this Episode:
Meta for Creators: Reels Tips
Referenced when Elana emphasized that “everything is dead on IG except Reels.” This link offers tactical guidance for teams shifting to Reels-first content strategies.LinkedIn Document Posts (Carousels)
Shared as an example of “carousel storytelling”—Elana explained how brands can turn case studies or success stories into high-engagement, swipeable posts.Richard van der Blom’s Algorithm Insights 2025
While Elana didn’t cite this directly, her mention of comment-based reach boosts and dwell-time aligns with insights from van der Blom’s research. This is a solid source for staying ahead of LinkedIn algorithm shifts.Facebook Text Posts with Backgrounds
Elana highlighted these as an overlooked but effective way to engage groups and followers with short updates, check-ins, and questions that “stop the scroll.”Alice Meyerhoff on LinkedIn
Her story about losing a hat in Germany inspired Elana’s reflection on interdependence and ecosystems in marketing—why relationships and community matter more than transactions.Amber E. Davis on LinkedIn
Elana shared Amber’s post about overcommitment and scheduling, a reminder to slow down, reassess priorities, and focus on deep, high-quality work.Leoni Consulting Group EdTech Marketer Planner – Free Download
2026 coming soon: Elana offered our planner as a free resource for listeners who want to organize their campaigns and align to the education buying cycle.
Elana Leoni, Host
Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
About All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.
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