Email strategist Liz Wilcox shares how education brands can simplify their email strategy, build real trust through consistency, and stop overcomplicating the one channel they truly own.
October Priorities: How to Balance Adoption, Budgets, and List-Building
October is the only full month left before holidays and year-end chaos. In this special solo episode, Elana shares why it’s a pivotal time for educators, districts, and EdTech partners. From adoption and customer success to budgets, list-building, and conferences, she offers practical strategies you can act on now.
Why Outcomes, Not Features, Should Guide Every EdTech Decision
Stop Sending Generic Emails: Email Marketing for the K–12 Buying Cycle
Why Marketing in Education Isn’t Like Marketing Anywhere Else
What’s Really Changing in K–12 Tech? A Deep Dive into CoSN’s 2025 Report
What It Takes to Build District Relationships That Last
What Districts Actually Want from EdTech Partners
How to Build Smarter EdTech Marketing Plans in a Changing Landscape
Q2 in Education Marketing: What’s Coming, What’s Changing, and What You Need to Do Now
LCG Senior Social Media Manager Hillary Trussell and CEO Elana Leoni break down everything education marketers need to know right now: from federal budget cuts and district layoffs to the impact of AI, shifting conversations in key education topics, and tightening sales cycles.