NYC and LAUSD just made very different moves on AI in schools, October's conference and award deadlines are piling up, and new research reveals what actually gets a reply on LinkedIn.

Bryan McCorkle, SVP of Revenue at NovoDia, a curriculum infrastructure company for K-12, on why fifty states are really fifty different countries.

Dr. Kip Glazer walks through what happens on her side of the sales process: the identity crisis AI is creating for leaders used to being the most knowledgeable person in the room, why boutique vendors survive on service rather than efficiency, and why she would rather refer a company to a better fit than force a mismatch.

LinkedIn just declared war on AI slop, and its shift from a Relationship Graph to an Interest Graph is changing what actually earns reach. Here's what that means for education marketers building their fall content calendar.

Smita Kolhatkar, Assistant Head for Innovation, Responsible AI and EdTech at Gideon Hausner Jewish Day School, on her exact vendor deal-breakers.

Karen Borchert, CEO of Alpaca, explains why her very first hire was a marketing leader, not an engineer, and how that early bet on listening and value helped a small team build a trusted EdTech brand in just four years.

Field notes on the no-screens legislative movement, what smart EdTech marketing looks like in a non-buying season, and why LinkedIn carousels are one of the most underused opportunities heading into back to school.

Nancy Livingston, CEO of the National Summer School Initiative (NSSI), shares what really drives K-12 purchasing decisions from a leader who's been on both sides: district leadership and EdTech sales.

Email strategist Liz Wilcox shares how education brands can simplify their email strategy, build real trust through consistency, and stop overcomplicating the one channel they truly own.

Matt Miller joins to unpack the AI conversation in education, from the “no screens” debate to what EdTech and teacher appreciation are still getting wrong.

Field notes on shifting sentiment around technology, how AI is changing content visibility and credibility, and what education marketers should focus on right now as the K–12 buying cycle moves toward close.

Chris Lehmann explains how school leaders evaluate EdTech, what builds trust over time, and why most outreach fails, including a grounded look at how AI is showing up in real classrooms.

Field notes for education and EdTech marketers on AI visibility, LinkedIn authority, email deliverability myths, and what the Q2 school calendar signals for the buying cycle.

Shelby Jones shares how to reduce friction, handle ghosting and budget pushback, and align marketing and sales around what actually builds trust inside schools today.

Education marketers are navigating AI disruption, shifting budget signals, and increasingly expensive conference strategies, all at once. Elana Leoni breaks down what LLM-driven search means for your website, how to rethink conference ROI beyond lead scans, what the 2026 federal K–12 budget signals actually mean, and why EdTech sales still operate differently from traditional B2B.

Julia Fallon of SETDA breaks down what the 2025 State EdTech Trends Report reveals about how states are responding, where the pressure points really are, and why modernization, not innovation, is the work ahead.

As education marketers plan for 2026 amid tighter budgets and higher scrutiny, this episode explores the signals shaping the year ahead, the growing importance of efficacy, and how to think clearly about where limited marketing dollars and energy should be invested.

Kate Busby shares a practical perspective on how EdTech teams can separate early excitement from real readiness. Together, we explore what validation looks like in practice and why it matters before going to market.

December in K-12 is two weeks of chaos wrapped in out-of-office replies. Elana breaks down what December really looks like for teachers and decision makers, how to show up with human first marketing, and why your smartest plays now are relationship building, evergreen content, and getting January ready before you log off.

Fractional marketing leader Allison Maudlin breaks down what education companies get wrong about lead generation, landing pages, and RFP strategy. This episode offers a clear path to quick wins, smarter systems, and more effective decision making in lean times.