December in K-12 is two weeks of chaos wrapped in out-of-office replies. Elana breaks down what December really looks like for teachers and decision makers, how to show up with human first marketing, and why your smartest plays now are relationship building, evergreen content, and getting January ready before you log off.

Fractional marketing leader Allison Maudlin breaks down what education companies get wrong about lead generation, landing pages, and RFP strategy. This episode offers a clear path to quick wins, smarter systems, and more effective decision making in lean times.

November is short, loud, and full of opportunity. In this solo episode, Elana Leoni breaks down how to show real gratitude to educators, stay visible in a noisy month, and adapt your social strategy across Instagram, LinkedIn, and Facebook. She also shares two quick mindset shifts from LinkedIn leaders that will help you rethink connection and focus before the year ends.

Email strategist Liz Wilcox shares how education brands can simplify their email strategy, build real trust through consistency, and stop overcomplicating the one channel they truly own.

October is the only full month left before holidays and year-end chaos. In this special solo episode, Elana shares why it’s a pivotal time for educators, districts, and EdTech partners. From adoption and customer success to budgets, list-building, and conferences, she offers practical strategies you can act on now.

BetterLesson’s Matt Kennard unpacks why K–12 must move beyond features and usage stats to focus on resilient systems and measurable outcomes.

Email strategist Kelly Cline shares actionable tips for EdTech brands to build trust, grow their lists, and write emails educators actually want to open.

From what’s working in content marketing to the influence teachers actually have in purchasing decisions, Melissa Heyeck breaks down where most marketers go wrong, and how to shift toward a more data-informed, audience-centered approach.

From the rise of AI to the persistent gaps in cybersecurity readiness, Keith Kreuger shares what’s keeping CTOs up at night—and where they see real opportunity for change.

Jacob Kantor breaks down how relationship-first outreach (not polished pitches) opens doors in EdTech and builds trust with district leaders.

Jeremy Dulle unpacks the language of the EdTech industry, stakeholders and pressures that affect the education environment, and strategies for brands seeking partnerships with districts.

EdTech leader Hallie Smith shares honest, tactical tips for marketing with educators, navigating AI shifts, and avoiding common mistakes.

LCG Senior Social Media Manager Hillary Trussell and CEO Elana Leoni break down everything education marketers need to know right now: from federal budget cuts and district layoffs to the impact of AI, shifting conversations in key education topics, and tightening sales cycles.

Katie Test Davis discusses harnessing the power of narrative, identifying relatable characters and core stories, and brighter worlds blossoming from small details.

Dan O’Reilly discusses how marketing and sales teams can move beyond silos and tension to achieve true alignment through shared goals, open communication, and data-driven collaboration in the EdTech space.

Bert Bower shares insights on building a sustainable EdTech company while staying true to teacher-focused values.

Mary Beth Hertz shares her inspiring journey in EdTech, unpacks the transformative power of experiential learning, and offers actionable insights for educators and EdTech professionals.

Amos Fodchuk discusses how a systems-level approach can transform K-12 education by fostering collaboration among stakeholders, building literacy around emerging technologies like Generative AI, and addressing critical issues such as equity, policy development, and educator wellness.

Hall Davidson discusses building teacher communities, integrating technology, and leveraging AI to revolutionize education in this insightful podcast episode.

Monica Milligan discusses the importance of whole student education, integrating life skills, and how EdTech can support student growth.