In this episode of All Things Marketing and Education, Elana sits down with Jeremy Dulle, Founder and President of Spring Rock Partners. With over 25 years of experience as a growth strategist, go-to-market advisor, and business developer, Jeremy brings a rare blend of EdTech expertise and Fortune 500 perspective to the table.
As funding tightens and districts face mounting pressure to streamline their tech stacks, EdTech companies must prove their value—fast. Jeremy shares practical, hard-earned insights on what sustainable growth looks like in today’s education landscape.
Together, Elana and Jeremy explore:
How to navigate the unique complexities of selling to school districts
Why implementation is just as important as product innovation
Common missteps EdTech companies make (especially when entering the space)
What educators really care about, and how to earn their trust
How to align business goals with district outcomes, not just flashy features
This conversation is a must-listen for EdTech leaders who want to build not just a product, but a true partnership with schools.
“If you're not tracking usage and providing impact, you're making it easy for districts to cut you.” – Jeremy Dulle
Resources Mentioned in this Episode:
The Power Law: Venture Capital and the Making of the New Future by Sebastian Mallaby: A book Jeremy enjoys
The Knowledge Project by Shane Parrish: a podcast Jeremy recommends
Co-Designing the Future of Education: A Conversation with Katie Boody Adorno: a related podcast episode
Elana Leoni, Host
Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
Jeremy Dulle, Guest
Jeremy Dulle is a growth strategist, go-to-market advisor, and business developer who partners with founders and leaders of education, SaaS, and services organizations to accelerate growth and impact. With over 25 years of experience as a strategy/management consultant and business development leader, Jeremy has worked with organizations of all sizes, from startups to the Fortune 500, to achieve growth through innovative business models, go-to-market planning, partnership development and management, customer growth and retention strategies, and operational improvements.
Jeremy started his consulting career with Accenture and Inforte Corporation, where he partnered with large global companies across industries including Texas Instruments, Caterpillar, Nokia, and Palm and led enterprise-wide programs including business transformation, customer strategy and experience design, departmental reorganizations, and technology integrations. After consulting, as a business development and customer success leader in healthcare services and education technology, most recently with Discovery Education, Jeremy developed a passion for partnering with mission-driven organizations to advance health and learning outcomes.
Jeremy currently advises early to growth stage education companies on strategy, business development, and growth operations. Most recently, he has advised and contributed directly to the growth of mission-driven organizations focused on literacy, digital content & curriculum, learning management systems, executive functioning, tutoring, health & well-being, dropout prevention and re-engagement, and workforce readiness.
About All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.
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