Our Team

LCG is an Education Marketing Agency with a unique team includes a combination of talent that pairs deep education knowledge with advanced community-building, social media, content marketing, and SEO expertise.

Our team brings decades of experience, passion, and knowledge of working within this unique industry to ensure your marketing efforts align with your target audience's top needs. We also collaborate with an extensive network of subject matter and education experts.

 

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Elana D. Leoni

chief executive officer

 

Elana has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.

Elana is the host of the popular podcast, All Things Marketing and Education, and she blogs and speaks nationally at social media and education conferences.

Given her passion for equity and access, Elana served on the board of Mt. Tam College and helped them become the first-ever U.S. university that is based inside a prison. She has been recognized twice by CMX as 82 Amazing Community Professionals You Need to Know and was instrumental in introducing education un-conferences, called Edcamps, to the West Coast.

Elana graduated summa cum laude with a bachelor’s degree in business administration from Cal Poly, San Luis Obispo and received her MBA from the Haas School of Business, Berkeley.

In her spare time, she loves to travel internationally, practice yoga, play a lot of old man sports (bocce, shuffleboard, bowling), and does pretty much anything out on the water including sailing, kayaking, and scuba diving. She currently lives in San Rafael, California.


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Porter Palmer

Director of joy

 

Since she started grading her big brother’s school workbooks as a preschooler, Porter has had a singular career commitment to education. With her bachelor’s of science from Lander University and several certifications in hand, she taught special education in South Carolina’s public school system for 8 years before leaving the classroom to help states create and study standards-based assessments for students with disabilities. In that role, Porter served as the lead developer and project coordinator for multiple alternate assessment contracts.

Prior to joining LCG, Porter spent a decade developing engagement strategies and overseeing the general operations of the DEN, Discovery Communication's award-winning community of practice for technology-loving educators. At Leoni Consulting Group, Porter helps build, implement, measure, and refine digital marketing strategies and initiatives for a variety of education organizations. She graduated cum laude with a MS Ed in digital media from Wilkes University, loves to ride her e-bike, and is a full-time RVer.


Hillary Trussel

Social Media Manager

 

Hillary has over 10 years of experience in social media marketing management and consulting. Seven of those years were dedicated to higher education where she promoted services, resources and events to help students stay engaged and connected throughout their collegiate experience. She also enjoys her time in the classroom as a Business Communications Adjunct Instructor at Tarleton State University. In addition to working in higher education, Hillary has consulted a variety of businesses across the real-estate and retail industry helping them grow their online platforms and develop a presence in the e-commerce world.

She is passionate about helping brands make their services and resources known through online platforms. In her spare time, Hillary stays inspired and expresses her creativity through home decor. She also enjoys spending time with her five-year-old son and three-year-old daughter, and husband.

Hillary graduated from Tarleton State University with a M.S. in Management and Leadership and a B.S. in communications studies with minors in business and technical writing. She held many leadership positions during her undergraduate years and served as the Training and Development Intern for the Texas Social Media Research Institute which was the kick-start to her passion for social media management.


Bri Henneke Hodges

Social Media Manager

 

Bri Henneke Hodges is committed to positively transforming the story of school. Pulling from her ten years as a marketing and PR executive and her more than 15 years as a nationally acclaimed teacher, central office administrator, and consultant, Bri helps organizations match their purpose to their practice.

Having learned, listened, and led in classrooms, Bri is widely recognized for her superpower for storytelling, capacity for connection, and commitment to empathy and equity.

She’s the host of the Lemonade Learning podcast and contributes to the national K-12 conversation by speaking, presenting, writing, and consulting.

Noted for her innovative approach to learning, Bri has received many distinctions, including K12 Administrator to Watch (2018) and Texas EdTech of the Year (2017). She serves as a national advisor, spokesperson, and faculty for Future Ready Schools.

Bri is a Texan through and through, graduating with her bachelor’s in English from The University of Texas at Austin, and summa cum laude with her master’s in Curriculum and Instruction, with a focus on Instructional Design and Technology from Tarleton State University.

When Bri isn’t diving into strategy, you can find her encouraging her daughter’s affinity for art and YouTube and hauling horses across the country with her son to defend their nationally ranked status in ranch versatility and reined cow horse competitions.


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Anna Fields

Project Manager

 

Anna brings over 20 years experience streamlining organizations to be more efficient and organized in various industries, including the Department of Defense and The Walt Disney Company. For the past 12 years she has worked Production in visual effects, animation, advertising and on educational videos for the George Lucas Educational Foundation. In addition to production management, she has performed every capacity in filmmaking from behind the camera to editing.

She enjoys finding fun and creative ways for her 5 year old daughter to learn about the world around her; cooking recipes, stargazing with a Dobsonian telescope and rock hunting across the Pacific Northwest. She is most proud of the time she spends volunteering daily at her daughter's school; doing activities in the classroom, working with students in the literacy program, monitoring the playground, assisting with art projects, shelving library books, and tidying the staff supply closet.

Anna graduated magna cum laude with a bachelors in management from Park University and received a bachelors in professional aeronautics from Embry-Riddle Aeronautical University after serving in the United States Air Force.


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Jordan Moldenhauer

Content Marketing Coordinator

 

Stemming from her passion for storytelling, Jordan does all things content marketing, from writing to strategy, to project management, and from blogs to newsletters to podcasts. She loves working with mission-driven brands to amplify their authentic messages and provide value for their audiences.

Jordan first became involved in EdTech as a high school senior in 2016, when she was granted the opportunity to write the forward for The Hyperdoc Handbook. She has always believed that the classroom should be a creative and innovative space, and is passionate about providing resources for those opportunities to all students and educators. 

Jordan graduated in 2020 with a bachelor’s degree in literature with an emphasis in creative writing, and minors in sociology and communications from American University. In her free time, she loves to go on long walks, cook elaborate meals, work on mindfulness, and continue her passion for literature through both reading and writing constantly. 


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Ariella Hayden

Social Media Associate

 

Ariella was a freshman in college when she took a social media elective class and realized she could turn her love for social media into a career. For the next four years, she learned all that she could about social media marketing through education and experience.

Ariella uses her natural adaptability as a gemini to match each brand’s unique tone and voice. One of her favorite things about working in social media is being able to help amplify brand voices and spread their message in a way that will resonate with their audience. 

Ariella graduated summa cum laude with a bachelor’s degree in journalism with an emphasis in advertising from San Diego State University.


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Jason Altman

evaluation lead

 

Jason Torres Altman provides consulting support to statewide or large regional entities advocating for policy support for and programming primarily in K-12 public schools. Since his career began in 2002, all of Jason’s project work has emphasized elevating the voices of the most affected and often least empowered stakeholders, as well as deeply considering nuance and context at the local level.

His desire is that he can contribute to the changing of hearts and minds about what’s important in local school communities and the responsibility to serve these schools and local agencies in the way that they choose to be served. Jason is a published professional with more than 40 academic papers, reports, and journal articles, and more than 80 academic presentations to his credit.

Jason has over 20 years of experience in the grant writing for and the developmental, formative and summative evaluation of K-12 educational programming, including public school professional development efforts, adult learning programs designed by federal, state and local departments of education, volunteer programs, local and state technology initiatives, and analysis of policy and administration. He has a strong history in grant writing and working with mixed methods in educational evaluation, including the use of national data sets, state data sets, educator data, and student data, including achievement data, and federal reporting.

Jason earned is M.A. in Education Policy and Administration and Evaluation Studies from the University of Minnesota and a B.A. in Journalism from Hamline University.


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Jen Gibson

People + Ops

 

With more than 25 years of experience in education, public policy, project management, and K12 development, Jen specializes in strategic thinking and unique approaches to work on behalf of LCG’s clients. As a former classroom elementary teacher and director of curriculum, Jen has led district initiatives and implemented technology adoptions to integrate curriculum with research-based practices. Jen was the recipient of Santa Barbara’s Teacher of the Year in 2010. She led her district through multiple research grants and partnerships with outside agencies including State, County, and outside organizations (WestEd). During this time she was also an adjunct faculty member at Chapman University’s Attallah College of Educational Studies for over 7 years.

After 17 years in public education, Jen shifted to the private sector becoming the Chief Learning Officer of Lesson Planet for eight years. While there she served to develop the open education resource platform and led the launch of a separate online digital badge learning platform, PD Learning Network. The platform was awarded a 2016 Cool Tools Finalist by EdTech Digest its first year. Jen earned her M.A. in Teaching with a focus on technology from Chapman University. Jen loves to hike and helps keep her local trails maintained in her free time. 


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Alan Lipton

content marketing lead

 

Alan calls himself a fictioneer because he believes in enhancing the narrative power that drives all communication. He began writing stories as soon as he learned the alphabet and has always been fascinated by how people use spoken language. He spent over a decade as a small-press managing editor and business manager at EKS Publishing, and has since worked as a consulting copywriter and editor in the entertainment, education, marketing, health media, and UX sectors. Notable clients and brands include CircumStance Design, Deloitte, Fox Interactive, High Voltage Interactive, iVillage, The Learning Company, Phoenix Pop Productions, Questus, The Astrologer.com, 3Com, and tribalmedia.

Alan's standout achievements include five years as Edutopia blog editor for the George Lucas Educational Foundation, and eight years as a scriptwriter/editor/producer and PR writer for On the Path Productions. Alan earned a B.A. in English Literature from U.C. Berkeley. He still resides in that strange city, amusing himself as an unpublished novelist and songwriting busker.


Partners & Collaborators