Online Community Management Services

Our edtech marketing agency offers two customizable community management packages that help education organizations activate their members to foster a meaningful and engaged education community.

 

Support Packages

We offer on-call strategic counsel to ensure you have the help you need when you need it most. Our team will dedicate time to helping you with specific needs you have in your community.

We will work with you to identify the right amount of retainer time, generally up to five hours per month.

Management Packages

Our community team actively manages your community, cultivating, engaging, and connecting members.

We coordinate with you to provide experiences that move members up the commitment curve, track engagement, and provide regular reports/results to your team.

Do you want to start a community and want to do it right?

Do you have a community that needs direction?

Do you want to build trust with your audience?

Our community services are perfect for brands that want to:

  • increase customer retention, product usage, and repeat purchases.
  • identify new revenue opportunities, sales leads, and potential employees.
  • develop a community strategy that satisfies the company's objectives and capabilities, along with community members' needs.
  • improve the lives of their members.
 
 

Building a community isn't as easy as launching a forum or a Facebook Group and promoting it to your desired audience.

It takes commitment for a brand and a flexible strategy based on constant listening.

 

Our online community management package keeps your team in the driver’s seat, and we use our expertise to help you develop a proven framework to reach your goals.

In our management package, we take an active, hands-on role in managing your community, cultivating, engaging, and connecting members.

 

Our Process

 
 

Discovery

To uncover opportunities for helping you build a meaningful online community around your brand, we take time to get to know who your community is and what you aim to achieve. Depending on your community, our discovery may include:

  • Conducting a light audit of your community’s overall health by looking at insights within your community platform.

  • Meeting with your team members to understand business, community, and capacity priorities.

  • Interviews with educators in your target audience.

  • Evaluating where you are in the community life cycle.

  • Survey creation and analysis.

  • Identifying primary purposes for your community.

Strategy Development

You need the right strategy for your brand’s unique community needs, so we collaborate with you to create a community management framework that includes:

  • Brand alignment: vision, mission, audience

  • Member alignment and value proposition

  • Community values and member guidelines

  • The member journey, content, and programming

  • Member acquisition and onboarding

  • Measurement + tools to make listening easier

  • Messaging, communications, and more

Workshops and Collaboration

As your accountability partner, we meet with you for at least half an hour weekly. We also offer 1-hour workshops that will propel your community forward. These workshops are specific to your organization, and we work together to determine the topics. Some that we have done in the past include:

  • Online community basics for education organizations

  • Acquiring and onboarding new members

  • Establishing a community budget

  • Empowering ambassadors to tell your organization’s story

  • Developing member personas based on the commitment curve

  • Honing the community’s vision and value proposition

  • Best practices in digital engagement and social media

  • Maintaining stakeholder buy-in

  • Brainstorming ways of gathering member needs

  • Planning community content and activities

  • Outlining the community members’ journey

  • Incorporating onboarding into your community

  • Uncovering ways to measure the community’s success

 

We're looking to partner with brands that:

Have a new community they'd like to create.

Want to grow their existing community in a strategic way.

Seek tactics, strategy, and a general understanding of community.

Value community and desire to form meaningful relationships with their audience.

 

"I absolutely loved working with the LCG team to provide a strategic focus and activate our Facebook Group. This completely changed the way our organization views community."

 
 
 

Jessica Walczak
Director of Partner Success, thinkLaw

FAQ

 

Our support packages are a great place to start. We can help you explore the alignment among your business needs, your members’ needs, and your organization’s capabilities so that you're moving forward with a community that will flourish.

Great question. Think of us as your best friend in our support packages. We'll have frequent calls to give you feedback, jump into your community to spark and support engagement, and be on-call for critical situations. An important distinction is that in all of these cases, with the support package, you are fully managing your community. In our management packages, we'll work right alongside your team and do community building. We'll frequently collaborate with your team to grow a meaningful community.

While this is a simple question, the answer is backed in theory and a bit nuanced. We'll also be talking about this in detail in our first session. We'll give you a hint though: Just because you have a Facebook Group doesn't mean you have a community. Community exists only when members care about one another.

Our expert team has spent decades growing communities, and specifically they've spent that time supporting education communities, which are unique in their own right. Don't underestimate the knowledge it takes to interact authentically with teachers, educators, education administrators, and parents. Oh and check out the bios of our team members here. We've grown some of the best education communities around, including Discovery Educator Network (DEN), Edutopia, Education.com, The Teaching Channel, Soundtrap Edu, and more.

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