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EdTech Marketing Agency

services
Services Overview
Community
Social Media
Courses
Clients
Cool Stuff
Blog
Downloads
Newsletter
Podcast
team
Team LCG
Join our team
contact
Jordan Moldenhauer
May 14, 2025

What Districts Actually Want from EdTech Partners

Jordan Moldenhauer
May 14, 2025

Jeremy Dulle unpacks the language of the EdTech industry, stakeholders and pressures that affect the education environment, and strategies for brands seeking partnerships with districts.

Tagged: podcast

Jordan Moldenhauer
April 24, 2025

How to Build Smarter EdTech Marketing Plans in a Changing Landscape

Jordan Moldenhauer
April 24, 2025

EdTech leader Hallie Smith shares honest, tactical tips for marketing with educators, navigating AI shifts, and avoiding common mistakes.

Tagged: podcast

Jordan Moldenhauer
April 17, 2025

Q2 in Education Marketing: What’s Coming, What’s Changing, and What You Need to Do Now

Jordan Moldenhauer
April 17, 2025

LCG Senior Social Media Manager Hillary Trussell and CEO Elana Leoni break down everything education marketers need to know right now: from federal budget cuts and district layoffs to the impact of AI, shifting conversations in key education topics, and tightening sales cycles.

Tagged: podcast

Jordan Moldenhauer
March 27, 2025

Using Storytelling to Make Your Education Marketing More Meaningful and Effective

Jordan Moldenhauer
March 27, 2025

Katie Test Davis discusses harnessing the power of narrative, identifying relatable characters and core stories, and brighter worlds blossoming from small details.

Tagged: podcast

Jordan Moldenhauer
March 6, 2025

The Secret to Sales & Marketing Success? A Shared Revenue Mindset

Jordan Moldenhauer
March 6, 2025

Dan O’Reilly discusses how marketing and sales teams can move beyond silos and tension to achieve true alignment through shared goals, open communication, and data-driven collaboration in the EdTech space.

Tagged: podcast

Jordan Moldenhauer
January 31, 2025

Playing the Long Game: How to Build a Lasting EdTech Company

Jordan Moldenhauer
January 31, 2025

Bert Bower shares insights on building a sustainable EdTech company while staying true to teacher-focused values.

Tagged: podcast

Jordan Moldenhauer
January 6, 2025

How Experiential Learning Transforms Education: A Conversation with Mary Beth Hertz

Jordan Moldenhauer
January 6, 2025

Mary Beth Hertz shares her inspiring journey in EdTech, unpacks the transformative power of experiential learning, and offers actionable insights for educators and EdTech professionals.

Tagged: podcast

Jordan Moldenhauer
December 5, 2024

Transforming K-12 from the Systems-Level: A Conversation with Amos Fodchuk

Jordan Moldenhauer
December 5, 2024

Amos Fodchuk discusses how a systems-level approach can transform K-12 education by fostering collaboration among stakeholders, building literacy around emerging technologies like Generative AI, and addressing critical issues such as equity, policy development, and educator wellness.

Tagged: podcast

Jordan Moldenhauer
November 21, 2024

The Evolution of EdTech: A Conversation with Hall Davidson

Jordan Moldenhauer
November 21, 2024

Hall Davidson discusses building teacher communities, integrating technology, and leveraging AI to revolutionize education in this insightful podcast episode.

Tagged: podcast

Jordan Moldenhauer
November 7, 2024

Unlocking the Power of Whole Student Education: A Conversation with Monica Milligan

Jordan Moldenhauer
November 7, 2024

Monica Milligan discusses the importance of whole student education, integrating life skills, and how EdTech can support student growth.

Tagged: podcast

Jordan Moldenhauer
October 24, 2024

How Strategic Implementation and Professional Development Drive EdTech Success: A Conversation with Shelby Danks

Jordan Moldenhauer
October 24, 2024

Shelby Danks discusses the critical role of professional development and implementation in EdTech success. She explores best practices for product adoption, strategies for effective implementation, and how EdTech companies can better support educators in K-12 education.

Tagged: podcast

Jordan Moldenhauer
October 3, 2024

Balancing EdTech Innovation with Student Success: A Conversation with Mary Beth Hertz

Jordan Moldenhauer
October 3, 2024

Mary Beth Hertz explores the role of generative AI in education. She breaks down the benefits, challenges, and ethical questions surrounding AI in classrooms.

Tagged: podcast

Jordan Moldenhauer
September 5, 2024

Navigating EdTech Trends to Drive Real Impact: A Conversation with Thor Prichard

Jordan Moldenhauer
September 5, 2024

Thor Prichard, President & CEO at Clarity Innovations, discusses the importance of designing EdTech products with learning outcomes in mind, the challenges of creating effective EdTech products, and the UX/UI non-negotiables from an educator’s point of view.

Tagged: podcast

Jordan Moldenhauer
August 15, 2024

Myth-Busting for EdTech Marketers: A Conversation with Lawrence Korchnak

Jordan Moldenhauer
August 15, 2024

Lawrence Korchnak get into busting some common EdTech marketing myths, and explain some of the nuances to marketing to an education audience, including some of the pitfalls that marketers without an education background might not catch.

Tagged: podcast

Jordan Moldenhauer
August 8, 2024

Guiding Principles in EdTech: A Conversation with Kristina Ishmael

Jordan Moldenhauer
August 8, 2024

Kristina Ishmael reflects on her unique journey within education and EdTech, and opens up about what the one thing that’s helped guide her throughout it all. She also gives feedback on what EdTech vendors should and should not do when partnering with school districts and what EdTech excites her the most. 

Tagged: podcast

Jordan Moldenhauer
July 25, 2024

Demystifying the K-12 EdTech Buying Cycle: A Conversation with Ian McCullough

Jordan Moldenhauer
July 25, 2024

Ian McCullough delves into the intricacies of the EdTech buying cycle, exploring its metaphors and nuances that help make sense of the process.

Tagged: podcast

Jordan Moldenhauer
July 18, 2024

Inclusive and Engaging Learning Spaces: A Conversation with Dr. Robert Dillon

Jordan Moldenhauer
July 18, 2024

Dr. Robert Dillon discusses the crucial role of redesigning learning spaces in education, emphasizing that it's far more than just updating bulletin boards. He delves into the significant impact of classroom design on student engagement, sense of belonging, and overall well-being.

Tagged: podcast

Jordan Moldenhauer
June 13, 2024

Civic Education for Classrooms and Community: A Conversation with Shawn McCusker

Jordan Moldenhauer
June 13, 2024

Shawn McCusker shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact.

Tagged: podcast

Jordan Moldenhauer
June 6, 2024

Tools and Tips for EdTech SEO Success: A Conversation with Tatum Moser

Jordan Moldenhauer
June 6, 2024

Tatum Moser talks about practical ways to leverage SEO in your daily marketing and content efforts; specifically, we talk about tips on improving your SEO health score by conducting keyword research, optimizing user experience, and using some cool SEO tools.

Tagged: podcast

Jordan Moldenhauer
May 9, 2024

The Role of Communication in Education and Beyond: A Conversation with Ilana Kurizki

Jordan Moldenhauer
May 9, 2024

Ilana Kurizki walks us through so many valuable things within communications and marketing, such as how you make the case for comms, what role should it play internally and externally, and best practices like how to integrate it within the entire company.

Tagged: podcast

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