The EdTech Marketer's 2026 Planner

Download Your Free 12-Month Content Calendar 

The planner is no longer available to download this year! If interested, please reach out to us.

 

Planning a full year of education marketing takes time, and you need a clear path that helps you stay relevant, consistent, and aligned with the moments that matter.

Ready to make 2026 your most intentional (and effective!) year yet in education marketing?

What The EdTech Marketer’s 2026 Planner helps you do:

  • Focus on what matters most to your brand and audience

  • Plan campaigns around key education events

  • Use proven strategies tailored to K–12 education and higher education

  • Build a system that fuels visibility, engagement, and leads

For six years, thousands of education and EdTech marketers have used this planner to guide their yearly campaigns and stay aligned with the school calendar.

More Than a Generic Calendar Template

Inside, you’ll find:

  • A content-planning framework rooted in intention and strategy

  • Monthly calendars of K–12 and higher ed events, holidays, and observances

  • Birthdays of education thought leaders and innovators

  • Major conferences and national awareness weeks

  • Social media guidance for education and EdTech teams

  • New! AI-assisted prompts to help you find your organization’s “magic in the middle” and plan faster

Whether you’re planning your first campaign or leading a full team, this planner will help you stay grounded, consistent, and effective throughout 2026. Save yourself hours of time and download your calendar today.

 
““The planner puts you in the driver’s seat for planning marketing campaigns, helps you focus on what matters most to your brand, and aligns your marketing activities with your audience’s needs. It’s a valuable resource for marketers.””
— Elana Leoni, CEO

Frequently Asked Questions

  • It’s a free annual planning tool (PDF) created by Leoni Consulting Group to help K–12 and higher education marketers organize campaigns, stay relevant, and build consistent content throughout the year. And yes..it’s free!

  • K–12 and higher education marketers, social media managers, communication teams, and anyone who needs to plan timely, aligned campaigns in the education space.

  • The planner includes a strategic planning framework, monthly calendars of education events and observances, birthdays of education thought leaders, a list of major conferences, social media guidance, and AI prompts that support brainstorming and planning.

  • Yes and no. We added notes throughout the calendar for windows that impact communication and engagement, including back-to-school, student and family conferences, professional development windows, and major testing dates.

    BUT the U.S. K-12 education system is complicated, and each state, district, school and sometimes even classroom is different.

    So we did our best and just provided you with themes and date ranges when we could. We suggest you look up your customers and target districts’ specific dates.

  • No. The planner is a fixed PDF. It’s designed to give you structure and inspiration as you build your own internal content calendar.

    Keep a lookout for an excel version of this planner. You can buy it in our store.

  • It’s a downloadable PDF that works well on desktop or tablet. You can also print it if you prefer to work on paper.

  • No. It’s completely free.

    But we have an editable version for sale. Coming soon!

  • We create this planner each year to support education and EdTech marketers with tools that help them plan with clarity and intention. It’s one way we give back to the community we serve.

  • The 2026 edition is only available for a limited time and will come down on March 12, 2026. If this resource supports your planning each year, grab it while it’s available.

  • For six years, marketers across the education sector have downloaded this planner to support yearly planning, guide content calendars, and inform visibility strategies around major events and school milestones.

  • Most use it as a central reference to understand key moments in K–12 and higher education, plan campaigns around important dates, and stay consistent throughout the year. Others use it to align their content strategy with team priorities and audience needs.

  • Yep! They don’t just use it — they rely on it year after year. Start with our planner and layer on your specific events, milestones, and more.

  • Reach out to hello@leoniconsultinggroup.com and we’ll see what we can do!

  • Yes. You’ll find AI prompts in the Getting Started section to help you identify your organization’s “magic in the middle,” generate content ideas, and map priorities more efficiently.

  • We’d love to hear from you. Email your suggestions to hello@leoniconsultinggroup.com.

  • Please do. Many teams use it together to stay aligned on campaigns and timelines.

    If they’d like to sign up for our email list (we provide a helpful monthly newsletter and will let you know when our new content drops), have them download it on our site for free.