A smarter way to use LinkedIn for education brands. Learn how to audit your presence, define your voice, and grow your reach in just three steps.
Level Up Your Education Brand on LinkedIn: A 3-Step Strategy That Works
Why EdTech Companies Should Invest in LinkedIn
LinkedIn is where EdTech teams can build trust, connect with decision-makers, and show up with clarity (without adding more to their plate).
Key Social Media Insights from 2025 Reports: Trends & Strategies for EdTech
We analyzed 2025 social media reports to highlight must-know trends and tactics for EdTech marketing success this year.
7 Time-Saving Tips for Creating Social Media Content
Batching the creation of social media posts and creative is the ultimate time-saver for social media managers.
2025 Social Media Trends EdTech Marketers Need to Know
With an informed strategy, you can connect authentically with your audience, build consistent engagement, and drive results.
How to Get Your Reluctant Team Members to Interact with Your Posts on Facebook
Getting your team to engage with your company’s Facebook posts can be a challenge. Even when they’re aware of the posts or encouraged to interact, sometimes that engagement just doesn’t happen. Sound familiar?
Social Media Strategies That Work in 2023
Keeping up with the latest trends and strategies is essential for any business or marketer looking to make an impact online. Our team recently revised our social media strategy to align with the metrics and algorithm of each platform in 2023, and in this post, we're sharing some of those findings.
A 4-Step Process That’ll Change the Way You Think About Planning
Kicking off a new year is always exciting, but when it’s time to sit down and plan marketing efforts for the year, it can be daunting. We get it. That’s why we’ve developed our free EdTech Marketer’s Planner to walk you through a manageable process for mapping out the year. In this post, we lay out a four-step process that you can use to get started.
10 Podcast Episodes to Shift Your EdTech Marketing Mindset
LCG’s podcast, All Things Marketing and Education, is officially over one year old! Starting a podcast has been such a journey, and we’ve learned so much along the way. In this blog post, we’re taking some time to look back on some of the most popular episodes of our first year.
What EdTech Brands Need to Know About the 2022-2023 School Year
The hustle and bustle of back-to-school time has historically been one of the most exciting times in education, but this isn’t just any other year. And it’s important for all companies that work in education to recognize this. How can your brand begin to support teachers where they are without seeming insensitive?