This post highlights key education events and conferences in the second quarter of 2024 (April-June) with insights into the K-12 buying cycle and audience-specific content ideas.
Q2 2024 Spring Events, Conferences, and Birthdays in Education
How School Leaders Use Social Media
Our CEO Elana Leoni was recently asked to provide insight on a recent EdWeek Market Brief survey about how K-12 education leaders use social media. Given the complexity of the K-12 ecosystem and the ever-changing world of social media, we've provided some additional explanations and thoughts to complement this data.
Q1 2024 Winter Events, Conferences, and Birthdays in Education
This post highlights key education events and conferences in the first quarter of 2024 (January - March) with insights into the K-12 buying cycle and audience-specific content ideas.
K-12 Events, Conferences, and Important Birthdays in Q4 2023
We’ve listed the essential K-12 education holidays, events, and conferences in October, November, and December that EdTech marketers can incorporate throughout the fourth quarter.
EdTech Tips & Takeaways from ISTE 2023
The biggest EdTech conference in the nation just happened, and we asked educators and EdTech professionals who we connected with at #ISTELive about their biggest takeaways, best tips to make the most of the conference, and overall EdTech trends and insights as we look towards the future.
Upcoming Q3 K-12 Events, Conferences and Birthdays that EdTech Marketers Should Know About
The third quarter of the calendar year includes three critical months in education (July, August, and September). In this post, we’ve included the events, dates, conferences, and birthdays that EdTech marketers and brands should keep in mind as they plan campaigns this season. We’ve also included some insights from the three major stakeholders in education: administrators, teachers, and parents.
3 Things Brands Should NEVER Do for Teacher Appreciation Week
Teacher Appreciation Week is coming up May 8-12, 2023! What is your brand doing to celebrate? In a year when teachers are feeling particularly undervalued and they have gone above and beyond to teach their students, I urge you to be incredibly thoughtful this week.
Q2 2023 Spring Events, Conferences, and Birthdays in Education
How do you begin to plan content that’s valuable to your target audience? In this post, we’ve included the events, dates, conferences, and birthdays you should keep in mind for Q2 (April, May and June) 2023 that are all a part of our free EdTech marketer’s planner. Use these events to have some fun creating valuable, timely content.
10 Podcast Episodes to Shift Your EdTech Marketing Mindset
LCG’s podcast, All Things Marketing and Education, is officially over one year old! Starting a podcast has been such a journey, and we’ve learned so much along the way. In this blog post, we’re taking some time to look back on some of the most popular episodes of our first year.
How To Use Images on Social Media to Increase Reach, Engagement, and Website Traffic
These tips will help you increase reach, engagement, and feed the algorithm. There are a variety of image types you can share on social media ranging from branded images with a beautiful background and text, to photography. Keep reading for a breakdown of the different image types and how you can best use them on each social media platform.