Community Strategy + Growth
Our various community services will help you align your business objectives and capabilities with your audience’s needs to grow and support your brand’s community.
Do you want to start a community and want to do it right?
Do you have a community that needs direction?
Do you want to build trust with your audience?
Our Community Workshops
Community 101
This workshop is designed for your entire organization. If you're going to invest in community, it's extremely important that everyone understands, values, and is "bought in" to growing their own community. The #1 reason communities fail is lack of understanding and overall "buy in" from senior leadership.
In 1.5 hours, we'll talk about the theories underpinning community science and at the end of this session, you'll be able to:
Discuss the difference between engagement, audience, network, and community.
Visualize the community lifecycle.
Explore the primary purposes of brand communities.
Identify many ways community affects organizations.
Recognize organic opportunities to collaborate or co-create communities in your work.
Community Growth Strategy & Tactics
Now that your team has an understanding of the the value of community for a brand, we'll dive deeper in this 1.5 hour session for team members who will be taking a more active role in community building. We'll cover these things and more:
Specific ways to grow by stage of the community lifecycle.
Methods for listening to members or potential members.
How to uncover brand and community alignment.
Community content creation and programming.
Measuring community.
We also offer:
Support Packages
We'd love to support your efforts as you begin to build your community. We offer six-month and year-long packages to help you along the way.
Custom Community Building + Management
Don't have enough time to build your community? We offer six-month, and year-long management packages, where we do the community building with you.
"I absolutely loved working with the LCG team to provide a strategic focus and activate our Facebook Group. This completely changed the way our organization views community."
Jessica Walczak, Director of Partner Success, thinkLaw
FAQs
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98% of the time, our answer is yes. A high majority of brands that we work with don't have a strategy, and we wouldn't want to waste your time and money managing a community that isn't helping your brand or its members. In the rare case you do have a fully-fleshed out strategy and just need extra hands, we can talk.
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Description text goes hereOnce you attend one of our sessions you'll understand that this is A LOT of information and requires a bit of homework. To ensure you're understanding everything we're packing into our workshops, we recommend that you take about two weeks between each session to meet internally and discuss what you've learned. We also have two optional books and other resources you might read. Unless you're a speed reader, you'll need some time. There's also a little homework to prepare for session two. It's thoughtful, strategic work that can make your head hurt, in a good way!
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As long as you're planning on building a community, these sessions will be great for you! You'll learn through our workshops that all communities have growth stages and your stage will simply be "inception." We tailor our training with emphasis on your community's specific phase.
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Item descriptiGreat question. Think of us as your best friend in our support packages. We'll have recurring calls to give you feedback, jump into your community to spark and support engagement, and be on-call for critical situations. An important distinction is that in all of these cases, with the support package you are fully managing your community. In our monthly management packages, we'll work right alongside your team and do community building. We'll collaborate frequently with your team to grow a meaningful community.
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While this is a simple question to ask, the answer is backed in theory and a bit nuanced. We'll also be talking about this in detail on our first session. We'll give you a hint though: Just because you have a Facebook Group doesn't mean you have a community. Community exists only when members care about one another.
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We record all of our sessions and also give you the slide deck we prepare. Many of our clients put our recordings and slides on their intranet, so all new team members can also learn as they onboard.
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We include several templates that you can quickly edit and use right away. We also have sample community guidelines, personas and other resources you may want to look at for support. If you need them, we offer documented best practices for running focus groups and TONS of links to additional research and books all about community management.
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As much as we'd like to say yes, being an "expert" in anything but especially community takes constant dedication and learning. This series will give you enough to be dangerous, and you'll have enough to build a strategy to guide your efforts. But being a community pro takes experience and practice.
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Our expert team has spent decades growing communities, and specifically they've spent that time supporting education communities, which are unique in their own right. Don't underestimate the knowledge it takes to interact authentically with teachers, educators, education admnistrators, and parents. Oh and check out the bios of our team members here. We've grown some of the best education communities around, including Discovery Educator Network (DEN), Edutopia, Education.com, The Teaching Channel, Soundtrap Edu, and more.