Reach Boost

Build trust and ensure your social media posts
get seen by your target audience.

 
 
 

Are you sick of wasting money on
social media advertising that does not work?

 
 

Do you spend countless hours and money crafting posts
and content that is seen by a select few?

 

Our progam is perfect for brands that:

  • Want more reach & engagement from their social media posts.
  • Desire to be on the radar of education influencers.
  • Need a cost-effective way to reach your target audience.
 

The 6-Step Influencer Success Process:

 

Define

You fill out a client intake form, where we’ll ask your average reach per post and other essential information.

Create

You let us know via email or slack when you need us to “boost” your post.

Execute

We circulate those posts to a tribe of influential educators that represent a variety of grade levels and subject areas.

Boost

Our tribe of education influencers likes, comments, and/or shares your posts.

Reflect

You’ll report on the increased reach of your select posts. We’ll make adjustments to ensure your posts are getting the most reach.

Soar

You can keep the momentum going with a six-month or twelve-month commitment or upgrade to our endorsement package, where you can select influencers to endorse your products through a series of actions/posts.

What's included:

  • 12 social media Twitter posts boosted by influencers that get double your normal post reach.
  • 12 social media Twitter posts boosted by influencers that get double your normal post reach.
  • 12 social media Twitter posts boosted by influencers that get double your normal post reach.

Investment:

An introductory price of $250 per month (normal list price $750 per month).*

If you do not receive double the reach for the posts you select or are not satisfied with the results, we offer a money-back guarantee.

*three-month minimum commitment required.

 

We're looking to partner with brands that:

Target educators and teachers

Post to social media frequently

Have an active Twitter presence

Understand the value of community and respects influencers

*This program is currently invite-only and will be available to the public coming fall 2020.

 

If you're interested, please apply below

Yes! I'd like to apply
 

FAQs

We hear you. By having education influencers consistently like, comment, and/or share your posts, it builds credibility, trust, and can provide the stepping stones to build your referral traffic, grow your email list, and ultimately increase your revenue. So slow your roll and trust us...this is what we do for a living. :)

You don’t get to pick the influencers who engage with your posts. To make this package as price-friendly as possible, we streamline the process and ask all of our influencers to like, comment, and share any posts that resonate with them. We can assure you that these are K-12 education professionals that have high reach on Twitter and also represent various grade levels and subject expertise.

Nope. That’s actually the beauty of this package. Influencers get seamless communication from us, which includes clear directions. We also appreciate and value the educators that choose to work with us and we’d never do anything to negatively impact the trust they’ve given us. So sit back, and let us do our job and coordinate everything.

In K-12 education, the term influencer is a bit of a gray area. Are you an influencer if you have over 10,000 followers but don’t have any authority or Klout when it comes to purchasing decisions? What if you only have 5,000 followers but have written 5 books and are highly regarded? Remember that vanity metrics, such as follower count, actually doesn’t represent reach. For example, an inactive twitter account with 1million followers can have the same reach as an engaged account with 50,000 followers. It’s true -- we’ve seen it (and we have the data to prove it). With all of this said, we look at how active the influencer’s following is and we’ll take into account their follower count, along with their average reach and engagement stats.

Oooh you’re talking about data with us!? Let’s do it. It’s important to be clear about what success is with whatever you’re doing. In this case, the success of this package is all about reach and we’ve guaranteed that you’ll get at least double the reach of your requested social media posts. Every month, we’ll ask you to report on your post reach with an easy form. We’ll also show you how to grab this number in case you don’t know where to access this data. This data will inform us of how we’re doing and make any tweaks needed to reach our goals.

This package is an excellent way to introduce influencers to your brand and get on their radar. After all, they’ll be liking, sharing, and commenting on your tweets regularly! As they interact with your content, we expect some influencers will want to work more closely with you and we can introduce you to our new packages that include more outward product endorsements by influencers.

For this pilot, we’re keeping it simple and you will have 36 total social media posts for influencers to boost over the three-month period. You can choose to have all 36 posts in one week or over 3 months. As a best practice, we do suggest you space it out and look at a boosting cadence of 12 or so posts per month.

You do you. But like we said, make sure you’re only boosting your BEST social media posts, and rarely does that happen within a small period of time.

Social media likes engagement that is recent, which means if you post something at 12:30 on Tuesday, the post that has more engagement closer to 12:30 than other posts will ultimately have a higher reach. If you want to take advantage of this “recency effect,” please let us know during business hours and (8:00 am ET - 5:00 pm PT) and business days (sorry, not weekends or holidays for now).

We’d be geniuses if we knew that! Seriously, it depends on your specific account details and the specific influencers’ average reach. To throw a bigger wrench into this equation, it also depends on how good the content and overall format of your social media post is. That’s why we’ll also give you a best practice cheat sheet to make sure your social media posts are top-notch. What we can say is that generally we will use as many influencers as needed to double your post reach.

 

Clients