An effective EdTech Instagram strategy focuses on authenticity, relatability, valuable and inspirational educational content, and strategic engagement. Our team creates data-informed Instagram marketing campaigns that highlight your brand’s expertise while fostering community with educators.

Instagram is one of the most popular platforms among K-12 educators and administrators, with over 2 billion monthly active users as of 2025. 82% of teachers are on Instagram, and 90% follow their peers for ideas and inspiration. Many educators are highly engaged, spending 15 to 60 minutes daily on the platform. Additionally, a study found that 87.7% of educators use Instagram to explore ideas and content shared by peers, and 84.3% utilize it to learn from other educators' experiences.

Instagram marketing enhances brand visibility and fosters meaningful connections within the education community.

This Instagram marketing package is a short-term engagement designed to build a strong foundation and generate insights. If you’re looking for ongoing social media management for EdTech brands, check out our social media management services.

Absolutely! Every post will come with custom captions that reflect your brand voice and strategic keywords to maximize discoverability. While hashtags are less impactful than they once were, we’ll include relevant ones that align with your target audience and goals.

We can deliver the entire package to you in approximately 4-6 weeks from kickoff to final post approvals. This includes time for intake, content creation, feedback, and revisions to ensure everything meets your expectations before going live. Once the posts are approved, we can publish them in the span of 30-75 days depending on your goals and preference.

We believe in collaboration to ensure the posts align with your brand vision and goals. You’ll start by completing an intake form where you can outline your vision, goals, and priorities for these 30 posts.

We’ll also meet for a 45-minute kickoff call to discuss your input in greater detail and align on the creative and tone direction.

You'll approve all of the images before we craft the posts, and once the posts are drafted, you’ll have the opportunity to review and provide feedback in one round of edits before they go live, ensuring the final content meets your expectations.

Yes! All content we create—including templates, graphics, and posts—is yours to keep. You can reuse templates and repurpose the content as needed, giving you tools for continued Instagram success.

Yes! All content we create—including templates, graphics, and posts—is yours to keep. You can reuse templates and repurpose the content as needed, giving you tools for continued Instagram success.

You’ll receive a detailed performance report and reusable templates to continue your Instagram strategy. If you’re interested in long-term social media management, we can transition to a full-service management package.

Our Instagram Starter Pack is perfect for EdTech brands in the following situations:

• Starting from scratch: You don’t yet have an Instagram presence and want to build one that’s polished, professional, and engaging.

• Reviving a dormant account: You have an Instagram account but haven’t touched it in years—or it’s been sporadically updated—and you want to give it a fresh start.

• Launching a rebrand: You’re going through a rebrand and want to use Instagram as a key platform to introduce your new identity.

Note: This package is not for brands looking for full monthly Instagram management. Instead, it’s a short-term solution designed to jumpstart or restart your page, build foundational insights, and lay the groundwork for future monthly strategies. If monthly Instagram management is what you are looking for, check out our management packages.

This package is a short-term solution designed to jumpstart or restart your page, build foundational insights, and lay the groundwork for future development. It includes up to 5 hours of interactions to start building relationships but is not for brands looking for ongoing Instagram management.

If Instagram management is what you are looking for, check out our management packages.

If you’re having to make the case for social media, it likely means your organization doesn’t fully grasp its potential impact.

Download this infographic to help educate your team and spark conversations around which goals matter most.

When done right, social media can fundamentally transform your entire business—and we’re not just saying that; we’ve seen it happen!

Yes! If you’re planning specific campaigns or promotions, let us know during the intake process. We’ll tailor the content to align with your goals, whether that’s a product launch, event promotion, or another initiative.

While consistently posting quality content will naturally increase impressions and follower growth over time, we do not guarantee a specific percentage of growth—nor should anyone, as social media trends and algorithms can be unpredictable and every single EdTech or Education brand we partner with is different.

That said, if your account is going from zero posts to 30 in one month, you can expect to see an overall increase in metrics like impressions and follower growth. Our goal is to create a strong foundation for your Instagram presence that will drive long-term success.

This starter pack focuses on creating a strong foundation and optimizing content for visibility through strategic keywords. It does include a checklist for website, email, and social media marketing to help you drive awareness about your Instagram. For comprehensive growth strategies—including ongoing engagement, collaborations, and audience analysis—we recommend exploring our full social media management packages.

Yes! You can add Reels for an added cost. These Reels will be custom-designed using videos and b-roll you provide to amplify your reach and tell your brand’s story.

Note: We do not offer full-service video production, but if you do not have video or b-roll on file, we can provide stock footage.

You'll have what you need, templates, insights, and best practices to continue your Instagram presence. If you’re interested in long-term social media management, we'd love to talk with you about a full-service management package.