Social Media Coaching
Our EdTech marketing agency can help you take your social media marketing efforts to the next level with the support of our coaching services.
Pricing starts at $2k/month (6-month minimum contract)
Need support to grow your social media presence in a strategic way?
Struggle to get your social media posts seen?
Want a proven strategy that can help you achieve your goals?
Our social media coaching services are perfect for brands that want to:
Get more coverage on their social media in highly-engaged times.
Brainstorm with experts to craft timely and relevant campaigns.
Have an expert partner to see them through challenging situations.
Offload the time-intensive data-crunching and insight gathering required to inform your strategy.
Our 6-Step Process
Our signature process crafts customized social media strategies that can help you reach your brand awareness and engagement goals. We build them together so your internal team knows how to execute them.
1. Audit + Recommendations
We look under the hood to give you optimizations you can implement right away and uncover those we’ll take time to tackle together.
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Current Channel Performance: To inform your strategy, we gather historical information about what has worked. We asses reach, click-through rates, traffic sources, content, engagements, and more.
Channel Branding and Design: To help you optimize your profiles and templates, we get to know your branding and design and look for opportunities to incorporate social media best practices.
Content & Post Types: To uncover how your unique audience prefers to engage with your content, we evaluate how well it feeds the channel’s algorithm.
Audience Insights: To build following and hashtag strategies we analyze your audiences demographics and behaviors.
Content & Post Types: To uncover how your unique audience prefers to engage with your content, we evaluate how well it feeds the channel’s algorithm.
Recommendations Presentation: In a one-hour virtual session, you get recommendations you can implement right away to make improvements to your social media presence.
2. Optimize Profiles + Create Templates
We help you optimize your profiles and create templates by incorporating social media best practices.
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Image Series Templates: To make image series content creation scalable for you, we deliver two editable image templates based on your brand’s style guidelines and channel-specific social media best practices.
Banner Designs: You get two channel banner options per platform to provide feedback and then use.
Profile Completion: To ensure your account appears in relevant brand and topic searches and show your target audience why they should follow, we update your profiles including bio, description, products, and more.
Add-on: 2 client-approved Reel templates + 2 Story templates are created for Facebook and IG.
3. Collaborate
We have recurring sessions to help you continue to develop and implement a social media programming and engagement strategy that works:
Real-Time Slack Communication: Ask any questions you have or get us to jump into anything that’s time sensitive by pinging us on your dedicated Slack channel.
Recurring Meetings: These sessions typically focus on reviewing performance, strategy development, brainstorming timely content and campaign ideas, and answering any questions you have.
4. Strategy | Social Media Playbooks
Our proven social media channel-specific strategies are playbooks that your team can follow to meet or exceed the brand awareness and engagement targets we set together.
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Daily engagement checklist based on social media best practices and your specific target audience.
A comprehensive list of industry-specific hashtags to help you increase reach and engagement beyond your current audience.
Programming recommendations and weekly plans including cadence, post-types, topics, and content ideas
Strategic goals along with a template to track your progress toward specific reach, engagement, and conversion targets.
Your social media mission and value proposition.
Social media voice and tone, along with helpful copywriting do’s and don’ts
Customized primary and secondary personas
5. Reports + Strategy Updates
We provide a data tracking template and show you how to analyze metrics such as likes, shares, comments, click-through and engagement rates, and follower growth. Quarterly, we deep dive into your analytics and work together to adjust your cadence, topics, engagement tactics, post types, and overall targets to match your pacing.
6. Social Media Retainer
As your social media partner, our team rolls up our sleeves and help you with any specific needs you have for up to 6 hours per month.
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Plan timely and on-brand content.
Listen to your audience and dig into the data to uncover what’s working.
Implement engagement tactics to create conversations.
Evaluate and prioritize additional social media channels.
Craft a paid/boosting social ad strategy.
Develop employee social media guidelines and processes.
Pace towards your goals by suggesting programming adjustments.
Craft a paid/boosting social ad strategy.
Update and create hashtag strategies.
Develop media kits to empower others to spread the word.
Create batching processes and other habits to be as efficient as possible.
Develop and implement influencer engagement strategies.
Craft budgets and year-long social media plans that help achieve specific organizational goals.
Plan timely and on-brand content.
Implement engagement tactics to create conversations.
Evaluate and prioritize additional social media channels.
"My time with the LCG team was hugely informative and empowering. I'm so excited to put all the resources and tools they’ve provided to craft an actionable social media programming and engagement strategy that fits our organization's objectives, our audience needs, and our capacity."
Max Bronson
Social Media Manager, WestEd
Why Choose LCG?
Trusted by by Fortune 100 Companies and startups alike, we are the only marketing agency that combines education expertise with proven social media expertise.
We have decades of experience talking to your target audience and quickly get up to speed with tone and voice, while serving as an empathetic team to listen to your audience and protect your brand.
We collaborate with you on content/engagement planning, audience growth tactics, and best practices to make progress towards actionable targets that we set together.
You get a team of dedicated professionals including a lead strategist, an account manager, and a senior engagement specialist who all pay attention to what works with your unique audience.