Bonus: Fulfilling Educator Wishlists for Teacher Appreciation

Teacher Appreciation: A conversation with Porter Palmer and William Trinkle.

During Teacher Appreciation Week, the LCG Foundation launched an initiative aimed to support and recognize U.S. educators by using the #ClearTheList to fulfill as many teacher wishlists as we could. In this very special bonus episode of All Things Marketing and Education, Elana sits down with Porter Palmer and William (Bill) Trinkle, LCG Foundation team members who were the boots on the ground of this initiative. Porter and Bill celebrate the impact of this initiative, reflect on some challenges, and explain why doing this work is sometimes bittersweet.

—> Read the full transcript of this bonus episode.


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Elana Leoni, Host

Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.

Bill headshot

William Trinkle, Guest
For the LCG Foundation, William Trinkle plays a crucial role in grant processing. In addition to his responsibilities with the foundation, William manages social media for brands with a focus on YouTube, Facebook, Instagram, and Twitter.

Prior to joining the LCG Foundation, William enjoyed a successful career in radio broadcasting. During this time, he served as an on-air talent and oversaw programming operations for multiple commercial radio stations. He is a photographer and video editor and brings a wealth of experience in both the nonprofit and media sectors.

Porter Palmer, Guest
Porter currently serves as the Director of Joy at Leoni Consulting Group and leads all community strategy and building initiatives. Prior to this role, she spent a decade developing engagement strategies and overseeing the general operations of the DEN, Discovery Communication's award-winning community of practice for technology-loving educators.  before leaving the classroom to help states create and study standards-based assessments for students with disabilities. Porter was a classroom teacher in South Carolina's public schools for eight years.


About All Things Marketing and Education

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.


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