The 3 questions education marketer should ask this summer

 

Volume 45

Fourth of July week is almost here. In education, this is the one stretch of summer when the whole field exhales. A handful of us will sprint through ISTE at the start of the week, but by Wednesday even the busiest inbox slows. It can feel risky to pause when district budgets are shrinking and sales cycles keep stretching. Yet every time I try to power through uncertainty I am reminded that trees do not grow by sheer force. They grow because their roots are deep, their branches know when to rest, and they keep reaching anyway.

My name, Elana, loosely translates to Tree of Life in Hebrew (fun fact: my mom just liked the sound of it). Lately I have been thinking about what that metaphor means for those of us who market and sell in education. The marketers who survive downturns are the ones whose roots go deep. They can connect every campaign and every dollar to an outcome their organization cares about. They can tell the story of impact in a way no competitor or AI tool can copy, because the story is lived, not spun.

So give yourself permission to step away this week. Take the walk. Eat the funnel cake. Use the quiet to map the roots of your work:

What outcomes does your organization need most right now?

Which of your investments (time, budget, energy) feed those outcomes?

Where do you need new nutrients or a harder prune?

This is the same exercise we just finished at LCG. The result: our first on-demand LinkedIn course for company pages. It is the beginning of a larger plan to share practical, relationship-first tools with anyone who needs them, not just the clients we serve one-on-one. Think of it as selling sturdy shovels during the gold rush.

I will spend the holiday at our local parade attempting synchronized dance moves on a very glittery float. Wherever you are, I hope you choose joy and let it fuel the creative work ahead.

Until next time,

 
 
 

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EdTech Good News

Arizona State University’s Next Education Workforce model is showing promise in tackling one of public education’s biggest challenges: teacher turnover. In a recent study, ASU and CRPE found that teachers working on a new team-based staffing model with shared students, flexible schedules, and real decision-making power are staying in their roles at significantly higher rates.

Teachers on these teams were half as likely to leave their schools as peers in traditional setups. Their likelihood of staying was even higher when they also had a strong sense of professional authority.

 

Marketing & Education Must Reads

Marketing

  • Jay Schwedelson on LinkedIn Links: Including links in your LinkedIn posts won’t tank reach, just place them thoughtfully and focus on delivering value in the post itself. 

  • Sprout Social on Benchmarking Tools:  Benchmarking isn’t just about numbers. Their templates help you compare performance by platform, industry, and audience size with more intention.

  • Social Media Examiner on Instagram Strategy: Focus your Instagram content on solving real problems. That’s what attracts quality leads who are ready to take action.

  • Email Marketing Heroes on List Building: You don’t need hours to grow your email list. Quick, high-impact tactics like lead magnets, quizzes, and social opt-ins can make a difference in just minutes.

  • Neil Patel on B2B Content: Most B2B content fails because it’s too focused on the product. Leading with insights, not features, is what builds trust and drives action.

Education

  • Forbes on Redesigning Schools for AI: To prepare students for an AI-driven future, schools must move beyond surface-level tech adoption. Real readiness comes from rethinking how and what we teach.

  • Education Week on Team Teaching: Teachers working in collaborative teams are twice as likely to stay in their schools compared to those teaching solo. Shared planning and instruction not only reduce burnout but also reignite passion for the profession.

  • EdSurge on Home-Based Child Care: For the first time in years, home-based programs are rising. Flexible funding and renewed support are helping providers stay in business.

  • DA Leadership Institute on Top EdTech: This year’s standout EdTech products support real-world skills, student engagement, and better teacher workflows. Districts are prioritizing tools that solve everyday problems.

  • Ben Kornell on ESA Market Growth: Education Service Agencies now serve 80 percent of U.S. districts. As they expand, they’re becoming key players in how districts find and vet EdTech.

  • The 74 on Elementary Math Prep: Most states aren’t adequately preparing future teachers to teach math. A new report urges stronger coursework and clearer expectations for elementary teacher prep programs.

 

See you next time!