Join Elana Leoni on All Things Marketing and Education as she delves into the unique world of EdTech sales with CEO and founder of Fuel Sales, Dan O'Reilly. In this episode, they explore the intricacies of selling to schools and districts, emphasizing the mission-driven nature and the collaborative culture within the education space. Dan offers valuable insights for successful sales in EdTech for both newcomers and industry veterans. Don't miss this episode that sheds light on the distinctive nuances of EdTech B2B sales and how to navigate them effectively.
Resources Mentioned in this Episode:
K-12 Go To Market Bootcamp: a five-week bootcamp with Fuel Sales that walks you through building out a comprehensive playbook for your specific offering
Project Plan Template: a template for a project plan
The FuelK12 Edtech Revenue Accelerator: a community that provides weekly roundtables, downloadable templates and resources, live bootcamp courses
Navigating EdTech Purchasing, Procurement, and Pilots: A Conversation With Rayna (Yaker) Glumac: a related episode about navigating EdTech sales
Get in touch with Dano: LinkedIn
Elana Leoni, Host
Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
Dan O’Reilly, Guest
With over 30 years in sales, Dan has a love for the profession. He also has become very committed and passionate about the education space, specifically the K12 EdTech market. Working with and selling into school districts is unlike any other B2B sales process. While leading the sales and marketing departments of a local EdTech company called Netchemia, Dan really connected to the overarching mission to improve student achievement and loved working with people who are truly trying to make an impact in this world. It has now become his mission to share that experience by helping other EdTech companies in the K12 market to create more scalable and predictable demand for their offerings.
About All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.
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