The Challenges and Priorities of a High School Principal: A Conversation with Henry J. Turner

our guest, Henry Turner, High School Principal, Author rand Speaker alongside his headshot in black and white.

In this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. Henry, whom you might remember from our previous episode on fostering an anti-racist classroom, shares his wealth of experience in education, spanning 22 years as both a teacher and principal in Massachusetts.

Today, Henry delves into the intricacies of education leadership, discussing his priorities for the school year, how he selects specific EdTech products, and whether these priorities evolve annually. We explore his insights on the buying cycle, providing valuable information for marketers and EdTech professionals. As the 2020 K-12 Principal of the Year, Henry's perspective is grounded in a unique blend of classroom and leadership experience.

Join us as we navigate through the challenges and priorities of education leadership, with Henry J. Turner as our guide.

Here's the full transcript of Henry’s podcast episode.


Resources Mentioned in this Episode:


Elana Leoni, Host

Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.

Henry's headshot

Henry J. Turner, Guest
Henry J. Turner is an award-winning high school principal, author, and nationally renowned speaker.  He is most proud of the collaborative community he works within to empower students to fight hate and bigotry in their school. Pointing to his unwavering commitment to equity and a student-centered culture, Henry was named 2020 K12 Principal of the Year by K–12 Dive.

Henry is the author of the newly released book, Change the Narrative: How to Foster an Antiracist Culture in Your School, published by DBC inc. As a national speaker, he shares his experience as an innovative instructional leader, passionate advocate, and committed antiracist educator with educators and organizational leaders. Henry works with educators, leaders, and communities on how to create a culture that commits to diversity, equity, and inclusion empowers students’ voices and addresses economic and racial disparities.

Henry is on the UMass Amherst Commonwealth Honors College Advisory Board, the Massachusetts School Administrator Association Board, and he is a Future Ready Schools Advisor.  


About All Things Marketing and Education

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase reach, relationships, and revenue.


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