Lawrence Korchnak get into busting some common EdTech marketing myths, and explain some of the nuances to marketing to an education audience, including some of the pitfalls that marketers without an education background might not catch.

Kristina Ishmael reflects on her unique journey within education and EdTech, and opens up about what the one thing that’s helped guide her throughout it all. She also gives feedback on what EdTech vendors should and should not do when partnering with school districts and what EdTech excites her the most. 

Ian McCullough delves into the intricacies of the EdTech buying cycle, exploring its metaphors and nuances that help make sense of the process.

Dr. Robert Dillon discusses the crucial role of redesigning learning spaces in education, emphasizing that it's far more than just updating bulletin boards. He delves into the significant impact of classroom design on student engagement, sense of belonging, and overall well-being.

Shawn McCusker shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact.

Tatum Moser talks about practical ways to leverage SEO in your daily marketing and content efforts; specifically, we talk about tips on improving your SEO health score by conducting keyword research, optimizing user experience, and using some cool SEO tools.

Ilana Kurizki walks us through so many valuable things within communications and marketing, such as how you make the case for comms, what role should it play internally and externally, and best practices like how to integrate it within the entire company.

Lawrence Korchnak guides us through the unique challenges of a go-to-market strategy in the EdTech Industry, including how to plan a go-to-market strategy, including defining success, backward planning, and prioritizing marketing channels.

Kristina Ishmael discusses the broader role of the Office of EdTech, the specific goals of the National EdTech Plan in 2024. and how you can use it whether you’re an educator, administrator, or EdTech professional.

Milton Chen explores the role of experiential learning, project-based education, and workplace experiences in shaping students' futures, advocating for a more holistic approach to education that extends beyond traditional classrooms.

Thor Prichard, President & CEO at Clarity Innovations, discusses the importance of designing EdTech products with learning outcomes in mind, the challenges of creating effective EdTech products, and the UX/UI non-negotiables from an educator’s point of view.

Miriam Romais discusses the importance of news literacy in education and how it can be integrated into various subjects. She addresses misconceptions about news literacy and highlights the role of critical thinking in evaluating information.

Henry J. Turner delves into the intricacies of education leadership, discussing his priorities for the school year, how he selects specific EdTech products, and whether these priorities evolve annually.

Ian McCullough, the Director of Marketing for Global Campaigns at Turnitin, gives insights into the history of plagiarism and the need for plagiarism detection to academic integrity in the world of AI today.

Shelby Danks delves into the crucial role of efficacy studies in K-12 education, unraveling misconceptions about evaluation and implementation.

Shawn McCusker shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact.

Dan O’Reilly explores the intricacies of selling to schools and districts, emphasizing the mission-driven nature and the collaborative culture within the education space.

Henry J. Turner discusses the importance of tackling systemic racism in educational spaces, setting boundaries, and the role of educators and EdTech in promoting diversity and inclusion.

Jeremy Dulle unpacks the language of the EdTech industry, stakeholders and pressures that affect the education environment, and strategies for brands seeking partnerships with districts.

Katie Boody Adorno, Founder and CEO of Leanlab Education, guides us into the fascinating world of co-designed education innovations and unpacks the power of community-building in the education space.