If your brand is just getting started with organic social media, or if you need to make the case to increase your investment and commitment to grow your organic social media presence, knowing the potential social media benefits of embarking on this journey is critical. In this blog, we’ve listed some of the many benefits.
Summer is almost officially here and as seasons change, so should your content plans. If you read our posts frequently, you’ll always hear us say that the key to effective content is to ensure that it is as timely and valuable as possible to your audience.
Do you know which metrics you should be paying attention to on LinkedIn or even what types of data are available there? This post will not only walk you through what’s available to track, but more importantly, it’ll show you data you should be prioritizing and insights you can derive from those data.
It’s impossible to highlight all of the awesomeness happening in teaching and learning on TikTok. Our hope is to introduce you to some educator creators that we’ve learned from and have made us smile recently. :) Dive in, explore, and take some time to learn from these educators. You won’t regret it.
LinkedIn is officially the oldest social media platform on the block (18 years old in 2021!) and throughout these years, it’s actually become one of my favorite social media platforms. It’s also become an essential part of our marketing strategy at LCG, and we’re just one of the 30,000 companies that actively use LinkedIn (over 50 million companies have profiles on LinkedIn).
Just like everything with social media, hashtag best practices for each social media channel change constantly. We’ve gathered the most up-to-date research, especially for Twitter, and also provided some helpful ideas for creating hashtag strategies.
Educators deserve appreciation year-round and not just during Teacher Appreciation Week. This post will give you some easy ways to thank educators year-round by providing relevant holidays and even some creative marketing ideas.
We’ve said it before, and it is worth repeating. Communities exist for one primary purpose, to improve the lives of their members. The connections made in a community are the most valuable part for members. These connections are frequently worth even more than the product or service you provide.
Do you know how to measure your performance on Twitter? Are certain metrics more important than others to you? How do you even know what all of the data mean? If you have any of these questions, you’ve come to the right place. In this post, we’ll tell you which Twitter metrics matter the most, how to derive insights from tracking the right data, and how to use those data to optimize your Twitter programming strategy.
How can it almost be Q2 already?! If you haven’t thought much about your content marketing strategy for the second quarter, you’re in the right spot. Take a deep breath and download our free EdTech Marketer’s 2021 Planner. The marketing planner is designed to walk educational technology companies through a four-step process to map out the entire year. In this post, we’ll dive deep into how you can create timely and valuable content in the second quarter of 2021.
