Does curating content into your social media feeds actually work? Injecting popular and on-brand content into your social feeds that is not created by your brand can significantly increase your reach and engagement. Here are seven powerful reasons why you should include curated resources in your social media programming.
The fall and winter months are the perfect time to reach, engage, and provide value to your audience. It’s well known in EdTech marketing that the back-to-school season is one of the most competitive times to gain the attention of educators and students.
Using the right hashtags on Twitter can dramatically increase the reach and engagement of your tweets. In education, there are thousands of hashtags being used every day on Twitter and they’re changing every day. With so many hashtags, figuring out which hashtags to use and when to use them can be daunting. To help, we created this list of education hashtags with the highest reach.
Building your presence organically (that means without paid advertising) takes creativity, patience, and above all, commitment. Whether you’re building your brand’s social media presence from scratch or growing what you have, these lessons can help you save time and accelerate your growth.
Have you ever heard that social media is all about what you post? As social media managers, we can tell you with certainty that creating posts for each social media channel is just one of the many things we do to grow an organic social media presence.
If your brand is just getting started with organic social media, or if you need to make the case to increase your investment and commitment to grow your organic social media presence, knowing the potential social media benefits of embarking on this journey is critical. In this blog, we’ve listed some of the many benefits.
Summer is almost officially here and as seasons change, so should your content plans. If you read our posts frequently, you’ll always hear us say that the key to effective content is to ensure that it is as timely and valuable as possible to your audience.
Do you know which metrics you should be paying attention to on LinkedIn or even what types of data are available there? This post will not only walk you through what’s available to track, but more importantly, it’ll show you data you should be prioritizing and insights you can derive from those data.
It’s impossible to highlight all of the awesomeness happening in teaching and learning on TikTok. Our hope is to introduce you to some educator creators that we’ve learned from and have made us smile recently. :) Dive in, explore, and take some time to learn from these educators. You won’t regret it.
LinkedIn is officially the oldest social media platform on the block (18 years old in 2021!) and throughout these years, it’s actually become one of my favorite social media platforms. It’s also become an essential part of our marketing strategy at LCG, and we’re just one of the 30,000 companies that actively use LinkedIn (over 50 million companies have profiles on LinkedIn).
