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EdTech Marketing Agency

services
Services Overview
Community
Social Media
Courses
Clients
Cool Stuff
Blog
Downloads
Newsletter
Podcast
team
Team LCG
Join our team
contact
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Elana Leoni
December 23, 2021

Most Popular Resources of 2021

Elana Leoni
December 23, 2021

We’re incredibly proud of the resources we provided to our audience this year. Beyond providing consistent value, creating content allowed us to think even more deeply about the strategies and tactics we use every day for our clients. This resulted in highly-researched pieces of things we find interesting or are curious about in community building, content marketing, and social media marketing. As the year comes to a close, we’d like to share some of our most popular content of the year. Scroll down to the bottom to uncover our most popular piece of content of 2021.

Tagged: content marketing, organic social media, community building

Ariella Hayden
December 2, 2021

13 Do’s and Don’ts of Using Emojis on Social Media

Ariella Hayden
December 2, 2021

Before you get excited and start using emojis everywhere, it’s important that you use them in the most accessible and on-brand way. We’ve gathered some of the best tips to help guide your emoji usage in your social media programming.

Tagged: organic social media

Porter Palmer
November 11, 2021

The Four Stages of the Community Life Cycle

Porter Palmer
November 11, 2021

This blog post covers our model of the online community life cycle and how you can use it to take the right actions at the right time for your community. At LCG, we teach organizations about community by referencing four main stages in the community life cycle. Each stage is separated from the next by growth, activity, and sense of community.

Tagged: community building

Elana Leoni
October 22, 2021

15 Podcasts That Will Inspire, Inform, or Just Plain Entertain

Elana Leoni
October 22, 2021

With so many podcasts to choose from, it can be impossible to sift through this sea of podcasts to find the right ones that will inspire, inform, or just entertain you. We asked our team, clients, and referral partners for the podcasts they just couldn’t stop listening to (and these recommendations actually aren’t directly about education or marketing!). From mindfulness to true crime to comedy, there’s something for anyone.

Tagged: content marketing, organic social media

Elana Leoni
September 23, 2021

7 Reasons to Share Curated Resources in Your Social Media Feed

Elana Leoni
September 23, 2021

Does curating content into your social media feeds actually work? Injecting popular and on-brand content into your social feeds that is not created by your brand can significantly increase your reach and engagement. Here are seven powerful reasons why you should include curated resources in your social media programming.

Tagged: organic social media

Elana Leoni
September 9, 2021

Upcoming Fall & Winter Events and Birthdays in Education

Elana Leoni
September 9, 2021

The fall and winter months are the perfect time to reach, engage, and provide value to your audience. It’s well known in EdTech marketing that the back-to-school season is one of the most competitive times to gain the attention of educators and students.

Tagged: EdTech, content marketing

Elana Leoni
August 19, 2021
Twitter Hashtag Strategy

Using These Education Hashtags Will Help Your Tweets Get Seen

Elana Leoni
August 19, 2021
Twitter Hashtag Strategy

Using the right hashtags on Twitter can dramatically increase the reach and engagement of your tweets. In education, there are thousands of hashtags being used every day on Twitter and they’re changing every day. With so many hashtags, figuring out which hashtags to use and when to use them can be daunting. To help, we created this list of education hashtags with the highest reach.

Tagged: organic social media, twitter management

Elana Leoni
August 12, 2021

These 6 Tips Will Save You Time AND Accelerate Your Organic Social Media Growth

Elana Leoni
August 12, 2021

Building your presence organically (that means without paid advertising) takes creativity, patience, and above all, commitment. Whether you’re building your brand’s social media presence from scratch or growing what you have, these lessons can help you save time and accelerate your growth.

Tagged: organic social media

Elana Leoni
July 22, 2021

The Complete List of Typical Social Media Manager Duties

Elana Leoni
July 22, 2021

Have you ever heard that social media is all about what you post? As social media managers, we can tell you with certainty that creating posts for each social media channel is just one of the many things we do to grow an organic social media presence.

Tagged: organic social media

Elana Leoni
June 24, 2021

25 Benefits of Growing an Organic Social Media Presence

Elana Leoni
June 24, 2021

If your brand is just getting started with organic social media, or if you need to make the case to increase your investment and commitment to grow your organic social media presence, knowing the potential social media benefits of embarking on this journey is critical. In this blog, we’ve listed some of the many benefits.

Tagged: organic social media

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