Our CEO Elana Leoni was recently asked to provide insight on a recent EdWeek Market Brief survey about how K-12 education leaders use social media. Given the complexity of the K-12 ecosystem and the ever-changing world of social media, we've provided some additional explanations and thoughts to complement this data.
This post highlights key education events and conferences in the first quarter of 2024 (January - March) with insights into the K-12 buying cycle and audience-specific content ideas.
We’ve listed the essential K-12 education holidays, events, and conferences in October, November, and December that EdTech marketers can incorporate throughout the fourth quarter.
The biggest EdTech conference in the nation just happened, and we asked educators and EdTech professionals who we connected with at #ISTELive about their biggest takeaways, best tips to make the most of the conference, and overall EdTech trends and insights as we look towards the future.
The third quarter of the calendar year includes three critical months in education (July, August, and September). In this post, we’ve included the events, dates, conferences, and birthdays that EdTech marketers and brands should keep in mind as they plan campaigns this season. We’ve also included some insights from the three major stakeholders in education: administrators, teachers, and parents.
Keeping up with the latest trends and strategies is essential for any business or marketer looking to make an impact online. Our team recently revised our social media strategy to align with the metrics and algorithm of each platform in 2023, and in this post, we're sharing some of those findings.
Growing an active presence on social media organically, without relying on paid social media advertising, is something that every brand should consider, but it’s not something that you should step into without making a commitment. Social media is a marriage where you commit to your audience to not only show up consistently but also to provide things that will help them.
Kicking off a new year is always exciting, but when it’s time to sit down and plan marketing efforts for the year, it can be daunting. We get it. That’s why we’ve developed our free EdTech Marketer’s Planner to walk you through a manageable process for mapping out the year. In this post, we lay out a four-step process that you can use to get started.
Teacher Appreciation Week is coming up May 8-12, 2023! What is your brand doing to celebrate? In a year when teachers are feeling particularly undervalued and they have gone above and beyond to teach their students, I urge you to be incredibly thoughtful this week.
How do you begin to plan content that’s valuable to your target audience? In this post, we’ve included the events, dates, conferences, and birthdays you should keep in mind for Q2 (April, May and June) 2023 that are all a part of our free EdTech marketer’s planner. Use these events to have some fun creating valuable, timely content.
