I say this time and time again: a social media strategy is not a strategy at all if it hasn’t been refreshed within the past three months (or when your brand or a social media platform has made a major strategic shift). Think about how fast things change on social media. So, to get the most return on your social media investment, make sure that you’re not continuing to follow an outdated strategy that doesn't meet your brand or audience needs.
3 Key Steps for Refreshing Your Social Media Strategy