During the audits we conduct for clients, we’ve found that many brands aren’t even aware of all of the different ways you can engage with your audience on each social media channel. As a result, many program only one or two types of posts and miss the opportunity to offer variety and, more importantly, the chance to reach a more diverse audience.
I say this time and time again: a social media strategy is not a strategy at all if it hasn’t been refreshed within the past three months (or when your brand or a social media platform has made a major strategic shift). Think about how fast things change on social media. So, to get the most return on your social media investment, make sure that you’re not continuing to follow an outdated strategy that doesn't meet your brand or audience needs.
As I continued to get requests for this short-term sales need, I reached out to current and former clients and collaborated with other agencies serving education brands and decided to come up with a more DIY-type of package that combines these four major marketing channels to achieve sales.
This might seem like an obvious or even unimportant task, but the more information you include in your profile, the higher your reach will be. This activity is as simple as it is important.
I’m excited to share that we recently sent out our very first newsletter, packed full of marketing and education resources to help you build awareness, engagement, and revenue. If you missed it, I’ve included a summary of the can’t-miss content below.
We believe that social media content should be available to everyone. To help with that, we’ve outlined five things you can do to help more people access your content.
Our CEO, Elana Leoni (@elanaleoni) was recently a guest on a Twitter chat called, “InTheSpotlight” with the #Digital360Chat. The moderator, Bernie Fussenegger (@B2the7) asked her seven career questions about her professional journey, along with some education-specific questions. We’ve provided a recap below!
We see many brands launch a new piece of content or product line and then only Tweet about it once. Within seconds, after the countless hours they spent creating these resources, their promotion is done. Creating a complete promotional campaign strategy takes time and talent, and that’s not always readily available.
These five simple tips can help you up your social media branding game, making your Twitter profile stand out from the crowd.
In this three-part blog series, we’re sharing resources and strategies for connecting with different audiences within the education sector. Let’s get started by diving into some ways you can begin to engage education administrators.
