The hustle and bustle of back-to-school time has historically been one of the most exciting times in education, but this isn’t just any other year. And it’s important for all companies that work in education to recognize this. How can your brand begin to support teachers where they are without seeming insensitive?
If your brand has marketing campaigns that paint everything as sunshine and rainbows at the beginning of the school year, you’ll likely lose your audience of educators. Here are some myth busters that will help you grow your brand during this time, while remaining sensitive to the climate of teachers.
How do you begin to plan content that’s valuable to your target audience? In this post, we’ve included the events, dates, conferences, and birthdays you should keep in mind from July to September 2022 that are all a part of our planner. Use these events to have some fun creating valuable, timely content.
In this post, we cover how to implement easy ways to thank educators year-round through relevant holidays, what gifts teachers do and don’t want, key elements when planning events for teachers, and even some creative marketing ideas.
How do you begin to plan content that’s valuable to your target audience? In this post, we’ve included the events, dates, conferences, and birthdays you should keep in mind from April-June 2022 that are all a part of our planner. Use these events to have some fun creating valuable, timely content.
Planning content can feel a little overwhelming. We get it. That’s why in this post, we’ve included the events, dates, conferences, and birthdays you should keep in mind from January to March 2021 that are all a part of our planner. Use these events to have some fun creating valuable and timely content.
We’re incredibly proud of the resources we provided to our audience this year. Beyond providing consistent value, creating content allowed us to think even more deeply about the strategies and tactics we use every day for our clients. This resulted in highly-researched pieces of things we find interesting or are curious about in community building, content marketing, and social media marketing. As the year comes to a close, we’d like to share some of our most popular content of the year. Scroll down to the bottom to uncover our most popular piece of content of 2021.
Before you get excited and start using emojis everywhere, it’s important that you use them in the most accessible and on-brand way. We’ve gathered some of the best tips to help guide your emoji usage in your social media programming.
This blog post covers our model of the online community life cycle and how you can use it to take the right actions at the right time for your community. At LCG, we teach organizations about community by referencing four main stages in the community life cycle. Each stage is separated from the next by growth, activity, and sense of community.
With so many podcasts to choose from, it can be impossible to sift through this sea of podcasts to find the right ones that will inspire, inform, or just entertain you. We asked our team, clients, and referral partners for the podcasts they just couldn’t stop listening to (and these recommendations actually aren’t directly about education or marketing!). From mindfulness to true crime to comedy, there’s something for anyone.
