Are you ready to start thinking about what content to create for next year? Using birthdays of historical figures or famous people can be a great way to create timely and relevant content. The first step is to identify experts and leaders that your audience will want to celebrate. Remember -- this is a great opportunity to differentiate your brand by recognizing those that represent the causes and topics your audience cares about. The next step is planning content around the birthdays. Read on to get ideas!
Round-up Collections
Round-up posts are easy (and fun) to create, and they can bring awareness to a collection of useful resources. When planning content around birthdays, curate the top resources created by the person you are celebrating. You can create blogs, downloads, newsletter content, social media posts, and more using this content.
Examples:
Top 10 Books by Dr. Seuss for Your Kindergartner
5 Life-Changing Dolly Parton Songs
10 Ways Steve Jobs Changed the World
Inspirational Posts
These types of posts can take a more personal tone by digging into the important impact the person you’re celebrating left on the world or you. You could tell a personal story about how this person changed your life, write a blog that shows examples of the birthday person’s impact on others’ lives, or share inspirational quotes by/about the person.
Examples:
Why Ruth Bader Ginsberg Is My Hero
10 Teachers Share How Mr. Rogers Changed Their Lives
5 Toni Morrison Quotes to Get You Through Hard Times
Profiles
Birthdays are a great opportunity to take a deep-dive into the life of an influential person. Consider creating profiles of impactful people to publish around their birthdays. You can do this to share more about an influential person and/or when the person you are celebrating might not be well-known to your audience.
Examples:
A Look Back on Rosa Parks’ Life
Sir Ken Robinson: A Lesson in Creativity
Oprah Winfrey’s Road to Fame
This can feel a little overwhelming. We get it. That’s why we did the first step for you. Download our free EdTech Marketer’s 2021 Planner that has a list of some notable birthdays. Here, we’ve included a page of birthdays in January - March, 2021 that’s part of our planner. Have some fun creating valuable and timely content and as always, you can reach out to us for any advice along the way.
