LCG is proud to celebrate that our podcast, All Things Marketing and Education, is officially over one years old! Starting a podcast has been such a journey, and I’ve learned so much along the way. I remember being absolutely mortified to be a podcast host. I wasn’t familiar at all with audio, didn’t have fancy podcasting tools, and absolutely hated my voice but I moved through my insecurities and my fear — and one year later, I can proudly say that podcasting is one of my favorite things I get to do in my job. I learn so much from my guests who are educators or EdTech professionals and it has also made me reflect upon my own career journey and specifically how blessed I have been to be introduced to such inspiring and selfless beings that work tirelessly to improve K-12 education.
If many of you have listened to me for a while, you’ll know one of the reasons I love social media in K-12 education, is for its ability to share powerful stories and help others. I am that person that is still saying to others, “It’s selfish for you not to be on social media!” Although my thought has not changed, I can now add podcasting as another way to share and collaborate with others to improve education.
In this blog post, we take some time to look back on some of our most talked-about episodes.
Understanding the EdTech Industry: A Conversation With Sandro Olivieri
We sit down with Sandro Olivieri, Executive Director of Project FoundED, a community of EdTech founders committed to empowering entrepreneurs and educators to rethink the EdTech landscape. During our chat, Sandro reinforces why EdTech is different from other business models, shares how the pandemic has been a mixed blessing for the industry, and reminds us all to keep educators in the driver's seat.
The Power of Storytelling in EdTech: A Conversation With Katie Test Davis
In this episode, we meet Katie Test Davis, Founder of Forthright Advising, a national PR and communications firm focused on organizations that love kids. She discusses harnessing the power of narrative, identifying relatable characters and core stories, and brighter worlds blossoming from small details.
Gamification in Education: A Conversation With Todd Finley
We were delighted to speak with Todd Finley, professor of education at East Carolina University, writer, and creator of Brain Blasts, downloadable infographics filled with best practices for educators. Todd spoke to us about gamification, student engagement, the guiding principles of game design, and so much more.
Navigating EdTech Purchasing, Procurement, and Pilots: A Conversation With Rayna (Yaker) Glumac
In this episode of All Things Marketing and Education, Elana sat down with Rayna Elyse (Yaker) Glumac, the managing principal at RYE Consulting and the founder of RYE Collective. Rayna brings her encyclopedic knowledge of education practice and policy to discuss how the pandemic has shifted the dynamics in the education purchasing cycle, knowing how and when to best implement EdTech products, and how educators can advocate for EdTech products.
Creating EdTech Products That Solve Real Problems: A Conversation with Adam Bellow
Adam Bellow, co-founder and CEO of Breakout EDU, and an EdTech entrepreneur and technologist. Adam gives his best advice for educators who are considering transitioning into EdTech, provides insight on how EdTech brands can successfully communicate with their educator audience, and discusses some of his philosophies on how to create genuine solutions for classroom problems.
Artificial Intelligence in Post-COVID Education: A Conversation With Rachelle Dené Poth
Rachelle Dené Poth, a Spanish and STEAM teacher from the Pittsburgh suburbs, and truly does all things education. She’s an award-winning EdTech advocate, author, world-renowned presenter, thought leader, PD coach, EdTech consultant – and she even holds a law degree! She sat down with us to discuss the pandemic's effect on EdTech, the human side of artificial intelligence, and what product developers should know about their market.
Growing Meaningful Communities in EdTech Brands: A Conversation With Clara Gala
A meaningful community supports and inspires, and Clara Galán is all about doing just that for EdTech companies. Clara, who helps lead global educator community programs for Creative Cloud at Adobe for Education, sits down with us to talk about community, creativity, and technology's role in both.
Audience-First Marketing: A Conversation With Haris Alisic
How well do you actually know your audience? Digital strategy consultant Haris Alisic helps you get better acquainted with the people who inhabit are in your target market by examining the do's and don'ts of good marketing strategy, identifying your audience through their social media behavior, and how to sift through the data generated by those habits.
Teaching Math, Teaching Equity: A Conversation With José Vilson
When it comes to walking the talk of equity in education, it's hard to find a better example than José Vilson. He's a math teacher and coach; a speaker, activist, and author; and the executive director of EduColor. Elana and José sit down for a lively discussion about mathematics as a key to social justice; the stories that people need to tell, hear, and read; and what's possible in education when everyone's humanity counts.
The Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca Shaddix
What is go-to-market (GTM) strategy, and why do you need one if you're serious about marketing anything? Elana sits down with Rebecca Shaddix, a marketing expert with a passion for education, to look at the basics of identifying your market and crafting a message that will speak directly to the needs of your target audience.
To all of our guests, thank you for EVERYTHING you do for education and for being gracious enough with your time to talk to me — someone who is stumbling through the magical world of podcasting. To our listeners, thank you so much for spending your time with us and learning alongside us throughout this first year.
If you aren’t already, please subscribe to our podcast on Apple Podcasts, Spotify, or wherever you listen to your podcasts to be the first one notified of a new episode. Here’s to another year of podcasting! ❤️
