This blog post covers our model of the online community life cycle and how you can use it to take the right actions at the right time for your community. At LCG, we teach organizations about community by referencing four main stages in the community life cycle. Each stage is separated from the next by growth, activity, and sense of community.
With so many podcasts to choose from, it can be impossible to sift through this sea of podcasts to find the right ones that will inspire, inform, or just entertain you. We asked our team, clients, and referral partners for the podcasts they just couldn’t stop listening to (and these recommendations actually aren’t directly about education or marketing!). From mindfulness to true crime to comedy, there’s something for anyone.
Does curating content into your social media feeds actually work? Injecting popular and on-brand content into your social feeds that is not created by your brand can significantly increase your reach and engagement. Here are seven powerful reasons why you should include curated resources in your social media programming.
The fall and winter months are the perfect time to reach, engage, and provide value to your audience. It’s well known in EdTech marketing that the back-to-school season is one of the most competitive times to gain the attention of educators and students.
Using the right hashtags on Twitter can dramatically increase the reach and engagement of your tweets. In education, there are thousands of hashtags being used every day on Twitter and they’re changing every day. With so many hashtags, figuring out which hashtags to use and when to use them can be daunting. To help, we created this list of education hashtags with the highest reach.
Building your presence organically (that means without paid advertising) takes creativity, patience, and above all, commitment. Whether you’re building your brand’s social media presence from scratch or growing what you have, these lessons can help you save time and accelerate your growth.
Have you ever heard that social media is all about what you post? As social media managers, we can tell you with certainty that creating posts for each social media channel is just one of the many things we do to grow an organic social media presence.
If your brand is just getting started with organic social media, or if you need to make the case to increase your investment and commitment to grow your organic social media presence, knowing the potential social media benefits of embarking on this journey is critical. In this blog, we’ve listed some of the many benefits.
Summer is almost officially here and as seasons change, so should your content plans. If you read our posts frequently, you’ll always hear us say that the key to effective content is to ensure that it is as timely and valuable as possible to your audience.
Do you know which metrics you should be paying attention to on LinkedIn or even what types of data are available there? This post will not only walk you through what’s available to track, but more importantly, it’ll show you data you should be prioritizing and insights you can derive from those data.