Brands come to us regularly asking for help creating a community because they’ve heard they might be able to increase their audience and drive more traffic to their site. While increased reach, engagement, and traffic may be byproducts, community building has exactly one realistic business objective: to increase loyalty. That’s it.
If you need a little extra motivation to fully dive into 2021, you’re not alone. Instead of getting bogged down by all that you feel like you should be doing, take some time to get inspired by others. We’ve compiled the ten best marketing and education resources we’ve come across that can help you get inspired to make 2021 amazing.
2020— what a year! As we prepare to say goodbye, we’d like to take a moment to share our most popular resources of the year. Confession: We didn’t start creating content on a consistent basis until May. Since then, we created five free downloads and posted 18 weekly blogs.
Are you ready to start thinking about what content to create for next year? Using birthdays of historical figures or famous people can be a great way to create timely and relevant content. The first step is to identify experts and leaders that your audience will want to celebrate.
‘Tis the season for gift giving. If you’re an education brand or a parent looking for ways to appreciate teachers, it’s not too late. We’ve brainstormed many categories of gifts with some links for easy access to purchase.
The time flew by while recording this podcast, but I do remember chatting about some potential educator career paths outside of the classroom, how to communicate effectively on social media, and I also talked a little about our free download: EdTech Marketer’s 2021 Planner. Here are some of the highlights of the conversation. Enjoy!
In challenging times like these, you can either retreat (like I did) and avoid life as much as possible, or you can begin to look at the world with a fresh perspective and infuse gratitude into your life.
We’re not saying your social media banners should be that annoying jazz-hands type of pop, but they should be unique to your brand and ideally turn a head or two to help you stand out from the crowd. You should make your banners captivating, exciting, and tell a story -- all in a simple, mobile-friendly way.
I’ve outlined some best practices that can give you helpful ranges for social media post frequency. Something to keep in mind: Since we are marketers that work with education brands, these recommendations are specifically for education brands that talk with educators, administrators, and parents.
There’s so much information out there, it can be hard to know where to focus and how to identify high-quality resources. We’d like to make it easy for you. Every day, we sift through marketing, community, and education resources to find the best of the best.
